This global brand platform for Australian wine celebrates the people, places and stories that make our wine unique.
The platform was launched at Vinexpo Hong Kong in May 2018, where Australia headlined the event as ‘Country of Honour’ with the support of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).
Since then, Australian Wine Made Our Way has underpinned a number of $50m Package marketing initiatives, which can be leveraged by Australian wine regions and wine businesses for years to come, including:
- high quality content that captures Australian wine regions and the people behind our wine
- a consumer website (in English and Simplified Chinese) for global consumers seeking the latest information about Australian wine , and
- consumer-facing social media channels that showcase Australian wine, building awareness and consideration for the category (follow us on Instagram @wineaustralia and Facebook).
Resources for wineries
To access the Australian Wine Made Our Way toolkit of digital assets, including posters, logos, tasting mats and pull-up banners, register for Wine Australia’s Digital Asset Management Gallery and select ‘Branding’ from the search field.