This global brand platform for Australian wine celebrates the people, places and stories that make our wine unique.
Australian wine Made Our Way provides a bold and exciting brand platform that the whole wine community can use to target the wine trade and influencers, with free, customisable resources that allow companies to supplement their branding collateral with an overarching celebration of Australian wine. Our messaging is reinforced by research that shows our customers’ positive views of our wines: authentic, bold, exciting, clean and green, premium, safe, without equal, crafted and strong.
The Made Our Way brand platform launched in 2018 with the support of the Australian Government’s $50 million Export and Regional Wine Support Package. This marketing initiative can be leveraged by Australian wine regions and wine businesses for years to come and includes:
- high quality content that captures Australian wine regions and the people behind our wine
- a consumer website (in English and Simplified Chinese) for global consumers seeking the latest information about Australian wine, and
- consumer-facing social media channels that showcase Australian wine, building awareness and consideration for the category (follow us on Instagram @wineaustralia, Facebook and Pinterest).
Resources for wineries
To access the Australian wine Made Our Way toolkit of digital assets, including posters, logos, tasting mats and pull-up banners, register for Wine Australia’s Digital Asset Management Gallery and select ‘Branding’ from the search field.