Wine Australia 2020
China Awards

09 Nov 2020 Shanghai About the Awards
09 Nov 2020
Details &
registration

Now in its eighth year, the Wine Australia China Awards will once again recognise companies and individuals, who have been contributing to growth, demand, education and marketing of Australian wine in China.

The Wine Australia China Awards provide the key partners in the Chinese Australian wine sector with a platform to celebrate and showcase the quality, creativity and innovation behind Australian wine. The event aims to drive excitement, engagement and education about the Australian wine category by engaging with key influencers amongst trade, media and consumers.

The 8th annual Wine Australia China Awards will take place in Shanghai on 9 November 2020 with an award ceremony and gala dinner.

Wine Australia has adapted some marketing activities due to the complexities associated with the COVID-19 pandemic. As a result of limited on-premise activity this year, we have adjusted some of the award categories and added a new prestigious award, Honorary Australian Wine Advocate.

All award information and supporting entry documentation can be found below.

  1. Best Australian Wine Promotion Online
  2. Best Australian Wine Promotion Off-Premise
  3. Outstanding Feature Story on Australian Wine
  4. Australian Wine Communicator of the Year
  5. Honorary Australian Wine Advocate

Best Australian Wine Promotion Online

This category recognises an outstanding Australian wine promotional campaign in an online store that:

  • Demonstrates innovation, creativity and clever marketing
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Download more information and apply for Best Australian Wine Promotion Online

Best Australian Wine Promotion Off-Premise

This category recognises an outstanding Australian wine promotional campaign in a wine retailer that:

  • Demonstrates innovation, creativity and clever marketing
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Download more information and apply for Best Australian Wine Promotion Off-Premise

Outstanding Feature Story on Australian Wine (Trade or Consumer Media)

This category recognises outstanding reporting in online, print or broadcast (trade or consumer media) by a journalist, writer, producer or reporter with a focus on Australian wine that is:

  • Entertaining
  • Thought-provoking
  • Provides the reader with new or original insights into the world of Australian wine.

Download more information and apply for Outstanding Feature Story on Australian Wine (Trade or Consumer Media)

Australian Wine Communicator of the Year

This category recognises an individual whose efforts are making an outstanding contribution to the growth of Australian wine in China through using social media, websites or video content that demonstrates:

  • Innovation
  • Provides new perspectives on Australian wines and creates thought provoking content
  • A contemporary focus
  • A clever use of multiple communication tools.

Download more information and apply for Australian Wine Communicator of the Year

Honorary Australian Wine Advocate

This category recognises an individual/organisation whose efforts are continually contributing to the success of Australian wine in China. This award category is not open to new submissions. All previous China Awards winners still working in the relevant industry will be eligible for this award. The winner will be chosen based on a public voting poll through Wine Australia’s Mini Program in August, as well as the China Awards judges’ deliberation.

The five award winners will receive a personalised trophy and certificate. All winners except the Honorary Australian Wine Advocate will also receive a 7–10 day trip to Australia’s celebrated wine regions to further discover the diversity and uniqueness of Australian wine*. The Honorary Australian Wine Advocate will receive a selection of some of the finest Australian wines, chosen from the Outstanding and Exceptional tiers of the Langton’s Classification.

*The trip will be scheduled when international travel restrictions and quarantine requirements are lifted between China and Australia. Wine Australia is liaising with the Department of Foreign Affairs and Trade and are guided by the Australian Government’s advice. We will endeavour to provide winners with a minimum of six months’ notice before the scheduled trip.

The Wine Australia China Awards 2020 is supported by the Australian Government's $50 million Export and Regional Wine Support Package.

Contact

For more information about the Wine Australia 2020 China Awards, please email Frances Jiang Frances.Jiang@wineaustralia.com

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09 Nov 2020
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Shanghai, China, 200085
China Awards 2019