The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) included three grant programs.
The Wine Export Grants – now closed – were designed to support small to medium wine exporters in capturing export opportunities in China and the USA, by offering reimbursement grants for specific export promotion activities from January 2018.
The state-based and competitive grants – also closed – were designed to support the growth of regional wine tourism, by providing funding for new international wine tourism initiatives that will attract international tourists to our regions.
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Wine Export Grant recipients
The Wine Export Grants program closed on 8 August 2019.
A total of 135 wine producers secured an average of approximately $11,100 in grant funding to support export promotional activities in China (including Hong Kong and Macau) and the USA. View the full list of grant recipients on GrantConnect.
In recognition of the high demand for these grants, the total pool of funding was increased from $1 million to $1.5 million in October 2018. Funding was accessed on a first-come, first-served basis with businesses only eligible to make one claim for reimbursement.
Competitive grant recipients
State-based grant recipients
Grant project highlights
Tasmania wine tourism launch
Tourism Tasmania launched its international wine tourism campaign during an ‘Evening of Indulgence’ in San Francisco on 12 September 2019.
Margaret River wine unearthed
Tune in to Margaret River Wine Association’s new ‘Wine Unearthed’ podcast series, exploring the people and places that make Margaret River unique.
Barossa Visitor Centre upgrade
The Barossa Council has upgraded its Visitor Information Centre to enhance international visitor engagement and increase visitor spend and length of stay in the Barossa region.
Queensland wine tourism strategy
Queensland wineries are behind a new five-year strategy to develop high-quality wine tourism experiences and attract more international tourists to the state’s wine regions.
In addition to the three grants within the Export and Regional Wine Support Package, Wine Australia is responsible for administering the Wine Tourism and Cellar Door Grant.
The grant is part of a coordinated suite of measures developed with the Australian grape and wine community after extensive consultations on reforms to the Wine Equalisation Tax (WET) arrangements. It complements the components of the Package, which are being implemented from 2018 to 2020.
The first round of this program closed on 30 September 2019.
A total of 180 wine producers secured an average of approximately $55,555 in grant funding. The full list of grant recipients will be published on GrantConnect in late November 2019.
For further information about this grant please see Wine Tourism and Cellar Door Grants.