Wine Australia is combining its ‘Growing Wine Tourism’ and ‘Growing Wine Exports’ programs in 2020, with online workshops that cover both wine export and wine tourism training.
Wine Australia has partnered with the Australian Tourism Export Council (ATEC) and Hydra Consulting to develop the new-look workshop format, following the successful delivery of over 70 workshops across Australian wine regions and cities since October 2018.
Participants can enrol in two types of hybrid online Growing wine tourism and export workshops to be delivered from August 2020–21, of either:
- Four half-day sessions of online training about how to grow wine tourism and wine exports (for people who haven’t previously participated or a seeking a refresher of material from the 2018 and 2019 workshops),
- Four half-day sessions of online training for advanced participants on growing wine tourism and wine exports (for those seeking more in-depth training to assist their business strategies).
All workshops are heavily subsidised by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and are structured so that businesses can send a different representative to each half-day training session.
Dates are to be confirmed for delivery from early August 2020 to February 2021.
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Introductory growing wine tourism and exports online workshops – $110 incl. GST
This online training, delivered in four half-day sessions, is for wine businesses and individuals seeking an introduction to growing wine tourism and wine exports – or a refresher of material covered in the 2018 or 2019 workshops. The first two sessions of the workshop will cover wine tourism training and last two sessions will cover wine export training. Workshops will cover insights, tools and strategies to help wine businesses grow their exports and attract more international tourists to their wine region.
Advanced growing wine tourism and exports online workshops – $110 incl. GST
This online advanced training, delivered in four half-day sessions, takes a deeper look at the insights, tools and strategies covered in previous Growing Wine Tourism and Growing Wine Exports workshops. It is designed for people seeking more in-depth information on how to grow their business.
Participants may also attend two half-day sessions of either wine tourism or wine export training for $66 incl. GST.
Growing wine tourism webinar series
A Growing Wine Tourism six-part webinar series was delivered from February to April 2020. The series was booked out in record time and was repeated to a second group of participants, with many businesses taking advantage of the free access to wine tourism strategies. Wine Australia, through the Australian Government’s $50 million Export and Regional Wine Support Package, would like to extend access to the webinar series recordings to others in the Australian wine sector.
Have a question?
Email Wine Australia at email@example.com or phone (08) 8228 2000.
Watch our Growing Wine Tourism and Growing Wine Exports videos for an overview of the programs.
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