Capability Development

Growing Wine Tourism and Exports

Following the successful delivery of over 70 workshops across Australian wine regions and cities, since October 2018, new online workshops were delivered in 2020 that covered tools and strategies to help wine businesses grow exports and attract more international tourists to their wine regions.  Over 1200 wine producers have participated in Growing wine tourism or Growing wine export workshops to date.

All workshops were heavily subsidised by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and structured so that businesses can send a different representative to each half-day training session. 

In 2020, participants enrolled in two types of online Growing Wine Tourism and Export workshops, comprising of either Introductory workshops or Advanced workshops. 

Growing wine tourism webinar series

A Growing Wine Tourism six-part webinar series was delivered from February to April 2020.  The series was booked out in record time and was repeated to a second group of participants, with many businesses taking advantage of the free access to wine tourism strategies. Wine Australia, through the Australian Government’s $50 million Export and Regional Wine Support Package, would like to extend access to the webinar series recordings to others in the Australian wine sector.

Watch webinars

Have a question?

Email Wine Australia at growingwine@wineaustralia.com or phone (08) 8228 2000.

Watch our Growing Wine Tourism and Growing Wine Exports videos for an overview of the programs.


Existing resources

Wine Australia’s market insights research provides information and analysis about established and emerging markets to help grape and wine businesses make informed decisions about their business strategies and plans.

Here are some online resources you may find useful:       


Have any questions or can’t find the information you are looking for?

Please contact Wine Australia on  (08) 8228 2000 or email  growingwine@wineaustralia.com

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.