Capability Development

Growing Wine Tourism and Exports

Wine Australia is combining its ‘Growing Wine Tourism’ and ‘Growing Wine Exports’ programs in 2020, with online workshops that cover both wine export and wine tourism training.

Wine Australia has partnered with the Australian Tourism Export Council (ATEC) and Hydra Consulting to develop the new-look workshop format, following the successful delivery of over 70 workshops across Australian wine regions and cities since October 2018.

Participants can enrol in two types of hybrid online Growing wine tourism and export workshops  to be delivered from August 2020–21, of either:

  • Four half-day sessions of online training about how to grow wine tourism and wine exports (for people who haven’t previously participated or a seeking a refresher of material from the 2018 and 2019 workshops),

or

  • Four half-day sessions of online training for advanced participants on growing wine tourism and wine exports (for those seeking more in-depth training to assist their business strategies).

All workshops are heavily subsidised by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and are structured so that businesses can send a different representative to each half-day training session. 

Dates are to be confirmed for delivery from early August 2020 to February 2021.

 


See the impact of the investment

Download our quarterly update of progress towards headline key performance indicators.

Download the infographic

Workshops

Introductory growing wine tourism and exports online workshops – $110 incl. GST

This online training, delivered in four half-day sessions, is for wine businesses and individuals seeking an introduction to growing wine tourism and wine exports – or a refresher of material covered in the 2018 or 2019 workshops. The first two sessions of the workshop will cover wine tourism training and last two sessions will cover wine export training. Workshops will cover insights, tools and strategies to help wine businesses grow their exports and attract more international tourists to their wine region.  

Advanced growing wine tourism and exports online workshops – $110 incl. GST

This online advanced training, delivered in four half-day sessions, takes a deeper look at the insights, tools and strategies covered in previous Growing Wine Tourism and Growing Wine Exports workshops. It is designed for people seeking more in-depth information on how to grow their business. 

Participants may also attend two half-day sessions of either wine tourism or wine export training for $66 incl. GST.

Growing wine tourism webinar series

A Growing Wine Tourism six-part webinar series was delivered from February to April 2020.  The series was booked out in record time and was repeated to a second group of participants, with many businesses taking advantage of the free access to wine tourism strategies. Wine Australia, through the Australian Government’s $50 million Export and Regional Wine Support Package, would like to extend access to the webinar series recordings to others in the Australian wine sector.

Watch webinars

Have a question?

Email Wine Australia at growingwine@wineaustralia.com or phone (08) 8228 2000.

Watch our Growing Wine Tourism and Growing Wine Exports videos for an overview of the programs.


Existing resources

Wine Australia’s market insights research provides information and analysis about established and emerging markets to help grape and wine businesses make informed decisions about their business strategies and plans.

Here are some online resources you may find useful:       


Have any questions or can’t find the information you are looking for?

Please contact Wine Australia on  (08) 8228 2000 or email  growingwine@wineaustralia.com

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Non-levy payers/exporters
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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Update your account details
Non-levy payers/exporters
Find out what you can purchase