Wine businesses looking to grow their wine exports and develop exciting wine tourism experiences are being offered new tools, insights and strategies to solidify wine sales in target markets and attract more international tourists to their wine regions.
Wine Australia has partnered with Hydra Consulting and the Australian Tourism Export Council – in conjunction with Wine Tourism Australia and Fastrak Asian Solutions – to deliver the ‘Growing Wine Exports’ and ‘Growing Wine Tourism’ programs as part of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package),
The programs are delivered in wine regions and online, through workshops, webinars and online learning. They are practical, hands-on and heavily subsidised by the $50m Package, which ends June 2020. The 2019–20 schedule for workshops, webinars and online learning can be accessed via the links below.
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How can I get involved?
Growing Wine Exports
Regional workshops and online learning for wine businesses looking to grow their wine exports or give their strategies a health-check.
Growing Wine Tourism
Regional workshops and webinars for wine businesses looking to enhance their wine tourism experiences and attract more international visitors.
Wine Australia’s market insights research provides knowledge and resources to promote more effective activities in established and emerging markets and an increased demand for Australian fine wine.
Here are some online resources to get you started:
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