Capability Development

Growing Wine Tourism and Exports

Wine Australia is combining its ‘Growing Wine Tourism’ and ‘Growing Wine Exports’ programs with online workshops that cover both wine export and wine tourism training.

Following the successful delivery of over 70 workshops across Australian wine regions and cities, since October 2018, new online workshops will be delivered in 2020-21 that cover tools and strategies to help wine businesses grow exports and attract more international tourists to their wine regions..

All workshops are heavily subsidised by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and are structured so that businesses can send a different representative to each half-day training session. 

Participants can enrol in two types of online Growing Wine Tourism and Export workshops, comprising of either:

  • Four consecutive half-day sessions of online training on how to grow wine tourism and wine exports (for people who haven’t previously participated or seek a refresher of material from the 2018 and 2019 workshops).  More information is available in the Introductory workshop brochure.

or

  • Four consecutive half-day sessions of online training for advanced participants on growing wine tourism and wine exports (for those that seek more in-depth training to assist their business strategies). You can find more information in the Advanced workshop brochure. 

Cost

The cost of attending a program of four half-day sessions is $110 incl. GST.  Participants may also choose to only register for one component of the program, either ‘advanced wine tourism’ (two sessions) or ‘advanced wine exports’(two sessions) for $66 incl. GST.

Please note that as these workshops are heavily subsidised by the $50m Package, refunds are not available.

Who should attend?

An Australian individual, partnership, company, association, cooperative or statutory corporation that has:

  • an Australian wine brand that is being exported
  • an interest in growing their/an Australian wine business
  • winery owners and managers, and
  • winery sales and marketing representatives

 

Workshops

Introductory growing wine tourism and exports online workshops

Cost: $110 incl. GST.  Participants may also attend two half-day sessions of either wine tourism or wine export training for $66 incl. GST.  Please note that as these workshops are heavily subsidised by the $50m Package, refunds are not available.

This online training, delivered in four consecutive half-day sessions, is for wine businesses and individuals seeking an introduction to growing wine tourism and wine exports – or a refresher of material covered in the 2018 or 2019 workshops. The first two sessions of the workshop will cover wine tourism training and last two sessions will cover wine export training. Workshops will cover insights, tools and strategies to help wine businesses grow their exports and attract more international tourists to their wine region.  

This training comprises 4 x 3 hour online workshops and will be delivered over the following dates:

Tuesday 20 to Friday 23rd October 2020 Register now
Tuesday 17 to Friday 20th November 2020 Register now

 

Advanced growing wine tourism and exports online workshops

Cost: $110 incl. GST.  Participants may also attend two half-day sessions of either wine tourism or wine export training for $66 incl. GST. 

Please note that since these workshops are heavily subsidised by the $50m Package, refunds are not available.

This online advanced training, delivered in four consecutive half-day sessions, takes a deeper look at the insights, tools and strategies covered in previous Growing Wine Tourism and Growing Wine Exports workshops. It is designed for people seeking more in-depth information on how to grow their business.

This training comprises 4 x 3 hour online workshops and will be delivered over the following dates: 

Tuesday 10 to Friday 13 November 2020 Register now
March 2021 specific dates to be confirmed TBC
April 2021 specific dates to be confirmed TBC

 

 

Participants may also attend two half-day sessions of either wine tourism or wine export training for $66 incl. GST.

Growing wine tourism webinar series

A Growing Wine Tourism six-part webinar series was delivered from February to April 2020.  The series was booked out in record time and was repeated to a second group of participants, with many businesses taking advantage of the free access to wine tourism strategies. Wine Australia, through the Australian Government’s $50 million Export and Regional Wine Support Package, would like to extend access to the webinar series recordings to others in the Australian wine sector.

Watch webinars

Have a question?

Email Wine Australia at growingwine@wineaustralia.com or phone (08) 8228 2000.

Watch our Growing Wine Tourism and Growing Wine Exports videos for an overview of the programs.


Existing resources

Wine Australia’s market insights research provides information and analysis about established and emerging markets to help grape and wine businesses make informed decisions about their business strategies and plans.

Here are some online resources you may find useful:       


See the impact of the investment

Download our quarterly update of progress towards headline key performance indicators.

Download the infographic

Have any questions or can’t find the information you are looking for?

Please contact Wine Australia on  (08) 8228 2000 or email  growingwine@wineaustralia.com

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Non-levy payers/exporters
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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Update your account details
Non-levy payers/exporters
Find out what you can purchase