New education programme launching at the Australia Trade Tasting in London
Wine Australia will launch an exciting new education programme in January at the annual Australia Trade Tasting in London. The comprehensive education programme, Australian Wine Discovered, will provide free information packs, tools and resources to discover and share Australian wine.
Spanning over 20 topics including key Australian regions, varieties and current themes, the programme offers more than 200 globally accessible assets including editable presentations, detailed information guides, videos, maps, tasting mats and more.
Wine Australia Regional General Manager, EMEA, Laura Jewell MW said, ‘We are thrilled to launch this new education programme at the Australia Trade Tasting in London. It’s a phenomenal resource for wine educators, importers, distributors, retailers and consumers all over the world who are keen to learn more about Australian wine.’
As part of the global launch, guests at the Australia Trade Tasting in London will be able to view demonstrations of the programme, test out the modules and discover more about the content and how it can be used.
Joining the Wine Australia EMEA team at the launch will be Wine Australia Chief Executive Officer, Andreas Clark and General Manager Marketing, Stuart Barclay.
The Australia Trade Tasting 2019 will be the biggest and most diverse showcase of Australian wine in Europe. With more than 1000 wines from 250 producers, trade can get up to date with the category, meet the people behind the wines and taste exciting new releases.
Registrations are now open and there has already been a strong response for this highly anticipated event.
The Australian Wine Discovered education programme has been created with the support of the Australian Government’s $50 million Export and Regional Wine Support Package.
For a preview of Australian Wine Discovered, please visit www.australianwinediscovered.com
Australia Trade Tasting - London
Date: 22 January 2019
Time: 11am – 6pm
Location: B1, Southampton Row, London, WC1B 4DA
Details & Registration: wineaustralia.com/att2019
For media enquiries please contact
Emma Baumann
PR and Communications Manager
Wine Australia
Phone: +44 (0)207 438 4669 +44 (0)759 083 4514
About Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.