The AGWA Strategic Plan 2015-2020 outlines our key investment priorities in research and development (R&D), marketing, disseminating knowledge, encouraging adoption and protecting the reputation of Australian wine.
These investments are guided by the Australian grape and wine community’s priorities. Our Strategic Plan was developed following extensive consultation with grapegrowers, winemakers, sector bodies, government and other key stakeholders.
Our goal is a prosperous Australian grape and wine community and we have two priorities:
- increasing demand and the premium paid for all Australian wine, and
- increasing competitiveness.
The AGWA Strategic Plan 2015-2020: At a glance provides a high-level summary of our Strategic Plan.
We appreciate the time that Australian grape and wine community members took to consider our Discussion paper and provide feedback. To ensure that those who made a submission understand how their submission helped to shape the final Strategic Plan, the AGWA Strategic Plan 2015-2020: Feedback summary outlines how feedback was incorporated into the Strategic Plan.
Annual Operational Plan
Our AGWA Annual Operational Plan 2016-17 details our planned activities, intended outcomes and measures of success for the second year of our Strategic Plan.
We will invest in R&D, building markets, sharing knowledge, encouraging adoption and protecting the reputation of Australian wine. We will help build demand for all Australian wine by focusing on our most exceptional wines.
We will strive to be nimble and responsive to the changing needs of the Australian grape and wine community. We will review our operations regularly to ensure we are as cost-effective as possible, delivering the maximum value to our stakeholders and levy payers.
Wine Australia is party to a Funding Agreement with the Commonwealth of Australia, represented by the Department of Agriculture and Water Resources. This Funding Agreement requires wine Australia to develop an Evaluation Framework that must:
- support the program framework
- ensure that key performance related information is generated by the program framework and is routinely collected and monitored
- include a structured plan for the systematic evaluation of the efficiency, effectiveness and impact of Wine Australia's key investments, and
- include a means of publishing and disseminating relevant research and development outcomes and the outcomes of evaluations undertaken in link with item 3 (above).
Performance Evaluation Report
In accordance with our Evaluation Framework, our Performance Evaluation Report 2016-17 provides an overview of the value delivered through our investments and activities, as required under our Funding Agreement. Some highlights from our 2015–16 investments and activities include:
- We hosted 122 marketing activities in key markets, and 93 per cent of wineries and distributors who participated in user-pays and core events reported they were satisfied.
- We hosted 67 per cent more key influencers on visits to Australian wine regions.
- Independent analysis of a selection of R&D projects produced an aggregated Benefit–Cost Ratio of 9.4 to 1.
- Our 33 Export Market Guides cover 99 per cent of the value of Australian exports.
- 12 463 reports and guides were downloaded from Winefacts, a 15 per cent increase.
- Strong uptake of new tools: 78 per cent of attendees of spray application workshops have adopted new practices; 4482 Australian Wine Flavours Cards have been distributed; 1000 downloads for our new PMapp smart phone app for powdery mildew assessment; and 1447 downloads for the VitiCanopy app.
- The sector has already saved $65,000 after Wine Australia took over collection of the Wine Export Charge.
Regulator Performance Framework
The Australian Government Regulator Performance Framework (RPF) was developed to ‘encourage regulators to undertake their functions with the minimum impact necessary to achieve regulatory objectives and to effect positive ongoing and lasting cultural change within regulators’.
The AGWA Performance Framework sets out how the we intend to measure and report our performance against the RPF. It contains performance measures against each key indicator as well as the evidence that will be collected to demonstrate performance.