Strategy and planning
Strategic Plan
Wine Australia’s Strategic Plan 2025–30 sets out a clear, focused roadmap for the next five years, shaped by the shared priorities of the One Grape & Wine Sector Plan, a unified vision built on extensive consultation, data and insights and an honest assessment of the challenges and opportunities before us.
The Australian grape and wine sector is operating in an increasingly complex global environment. This Strategic Plan responds with practical, actionable steps to deliver real results; unlocking market opportunities, building a more sustainable and resilient industry, and fostering greater innovation across the value chain.
This plan is our commitment to the sector. It defines how Wine Australia will deliver what matters most through measurable actions, clear accountability, and transparency of investment. Our Annual Operating Plans and reporting frameworks will track and communicate our progress.
Now is the time to deliver and we will do so by working hand-in-hand with the sector, government, and research partners, ensuring that our work is informed by insights, aligned with sector needs, and focused on impact.
Annual Operational Plan
Our Annual Operational Plan 2025-26 details our projected budget and intended investments to 30 June 2026.
Wine Australia empowers the sector’s success by:
- Investing in Research, Innovation, and Adoption to enhance global competitiveness
- Developing and promoting wine in markets to expand opportunities, and
- Safeguarding sector reputation and product integrity to uphold the sector’s reputation.
This is the first Annual Operational Plan under Wine Australia’s Strategic Plan 2025–26. The measures of success within this Annual Operational Plan report against the Strategic Plan. However, a guide to the alignment with the One Grape & Wine Sector Plan has been provided under each strategy.
New key investments include:
Extension and adoption strategy
Our Extension and Adoption (E&A) Strategy 2025-30 details a new nationally coordinated and highly collaborative approach to extension and adoption from July 2025. The strategy actively supports the delivery of the Wine Australia 2025-30 Strategic Plan by building on the successes of the preceding (2020-25) E&A strategy and responding to the recommendations arising from Wine Australia’s most recent Independent Performance Review.
Wine Australia welcomes collaboration in the delivery of this strategy, which aims to ensure that innovation, technology and solutions to production challenges experienced by the sector, get into the hands of grape growers and winemakers as quickly as possible. Please contact our National E&A Manager at Libby.Tedstone@wineaustralia.com to discuss.