Europe comprises the 28 countries of the European Union (EU) – including the UK, plus another fourteen countries that are not members of the EU. The EU is the world’s largest trading bloc and the world’s largest economy.
Europe – the world’s largest economy
Europe comprises the 28 countries of the European Union (EU) – including the UK, plus another fourteen countries that are not members of the EU. The EU is the world’s largest trading bloc and the world’s largest economy. As a region, it is Australia’s largest wine market by volume, accounting for 41 per cent of all Australian wine exports in 2017, compared with North America (29 per cent) and North East Asia (22 per cent). On the other hand, by value its share is 22 per cent, with North East Asia having the largest share (41 per cent).
Not including the UK, the largest European wine market for Australia is Germany, followed by the Netherlands, Denmark and Sweden. Outside of the EU, Australia exports to 5 European countries, most notably Switzerland, Norway and Russia.
European wine countries generally have the highest per capita wine consumption in the world, with Portugal top, followed by Italy, France and Slovenia.
Germany is the largest importer of wine in the world (by volume), while France and Italy have the highest global wine consumption apart from the USA and China, but are also the world’s largest wine producers along with Spain, and therefore have smaller markets for imported wines.
Image source: Adobe Stock
Some market insights reports are only available for logged in levy payers and wine exporters.
Australian wine export market summaries Latest update: 16 Apr 2018
Australian wine export markets profiles including summary statistics on volume and value of total wine exports, and recent growth trends benchmarked against Australia's total wine exports. View more
Wine import market reports Latest update: 01 Apr 2018
Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade. View more
Sweden off-premise market sales trend report Latest update: 06 Jun 2017
This report summarises the Sweden wine market by wine style, colour, brand, country of origin and price point. View more
Italian Wine Sector Snapshot Latest update: 23 Feb 2017
The Italian wine sector is the world’s largest wine producer and its second largest exporter by volume behind Spain. This paper gives an overview of wine production, consumption, imports and exports for the Italian wine sector and how these compare with Australia. View more
Poland market insights report Latest update: 02 Sep 2016
Australian exporters looking to Europe and the Poland wine market can get valuable information from the Poland Market Insights Report. View more