Wine Australia’s Regional Tasting Station at the 2017 iYellow Holiday Jam will feature 10 wines to be poured to over 600 wine loving millennials. An interactive tasting station will educate and engage guests throughout the evening.
The iYellow wine club is a millennial-focused, consumer wine club in Toronto. They hold many events throughout the year, with the Holiday Jam being the best attended. This is a great opportunity to engage with millennials with a strong interest in developing their wine knowledge.
The Regional Tasting Station will be staffed by Wine Australia along with WSET educated colleagues from the Industry. 10 wines will be featured throughout the evening to a group of engaged and curious millennial wine drinkers. The station will feature a large (7x8ft) interactive branded step-and-repeat backdrop where guests, after tasting, can participate in adding artwork, take photos and share via social media channels. The purpose is to drive traffic to the booth, create a memorable experience, and drive social media coverage among the target audience for this event.
Register by: EVENT FULL
Payment by: TBC
Please refer to Terms & Conditions
| Participants | Brands (existing in market) |
| Audience | Consumers |
| Cost (AUD) ex GST | $235 per SKU |