2017 China Portraits & Landscapes seminar provides the latest insights on Chinese wine consumption and the Chinese wine sector as well as Chinese consumer drinking trends and habits.
China is one of the world’s largest markets of imported wine. With a population of 1.38 billion, a burgeoning middle class and modernising consumers, it presents enormous opportunities for Australian wine brands & businesses. China is rapidly changing and it’s important to keep abreast of the latest trends and insights to grow and harness its potential.
Wine Intelligence’s Research Director, Chuan Zhou, in his first visit to Australia, will present two ‘hot off the press’ reports on China.
The Wine Market Landscapes
(to be published July 2017)
An annual research project which looks at on premise, retail, consumption repertoire, brand health, wine buying behaviour, wine consumption behaviour and some consumer profiling.
(to be published Q3 2017)
"Wine Intelligence identifies six recognisable consumer archetypes, or Portraits, which between them classify the behaviours of the 38 million urban upper middle class imported wine drinkers in China…’"
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