ProWine China is China’s leading international trade fair for wines and spirits, organised by Messe Düsseldorf Group in partnership with Food and Hospitality China (FHC). In 2016, there were over 650 wine exhibitors from 37 countries. The event hosted around 12,431 visitors during the 3-days exhibition, with trade visitors from outside of Shanghai representing 38% of the attendees. The trade visitors are mostly high-class importers, distributors, wine and spirits merchants as well as food and beverage managers. In total, there were 13 country pavilions and five regional pavilions.
After such positive feedback from Australian exhibitors in recent years, Wine Australia will host the Australian pavilion at ProWine China for the third year, which will support our position as a premium wine producer and developing wine export country to the Chinese market. ProWine China has ProWein’s recognition internationally and Food & Hospitality China’s long lasting local reach for attracting trade and buyers from both home and abroad.
The Wine Australia branded pavilion will measure approximately 132sqm, with a dedicated area for daily tasting classes on day one and two. A group networking dinner on day one will be organised with some key media, educators, key opinion leaders and trade guests to further facilitate networking and potential business opportunities.
Wine Australia is also organising a masterclass with Sommelier Press, inviting Rob Geddes, MW to talk about blended wines from Australia.
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