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Market insights – Global

Since the 1990s, globalisation has seen a dramatic increase in wine trade. More than two-fifths of all wine consumed globally is produced in another country and this figure is even higher for grape wine at 54 per cent. This presents a wealth of opportunities for Australian wine exporters to identify potential markets that best suit their wines but also means that Australia competes in a global environment against other wine-producing countries from Europe and the Americas.

Reports listing

Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Market Explorer

Wine Australia's Market Explorer can help determine which market is the most attractive to an Australian wine business by providing information on how much wine is consumed in different markets, where Australia exports wine to and what share of that consumption is Australian wine.

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Export dashboard

The export dashboard provides interactive and comprehensive data and insights on Australian wine exports back to 2010. It provides headline figures for the latest release of data, as well as detailed statistics on wine exports by destination market, GI claim, variety, wine style, container type, and exporter size. All de-identified data can be downloaded in Excel form, while the dashboard can also be downloaded to PDF.

EXPLORE EXPORT DASHBOARD


Per capita wine consumption for selected countries

Latest update: 08 Jan 2024

This report details the per capita wine consumption in the highest consuming countries from 2018-2022. Per capita consumption is calculated as litres per adult per year of (grape-based) still wine, sparkling wine and fortified wine.

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Bulk wine monitor

Latest update: 01 Jan 2024

The Bulk Wine Monitor is a one-page at-a-glance summary, which provides grapegrowers and winemakers with an indication of supply and demand for commercial wine on the global market and the competitiveness of Australian wine.

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Global wine supply monitor

Latest update: 11 Dec 2023

The global wine supply monitor offers a snapshot of global wine production, including historical volumes for the top eight producing countries, as well as analysis on this year’s vintage.

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Wine import market reports

Latest update: 30 Oct 2023

Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.

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Global wine production competitor analysis

Latest update: 02 Nov 2021

The Global Wine Production Competitor Analysis report is a high-level overview of the main wine producing countries in the world: Italy, France, Spain, USA, South Africa, Argentina and Chile. It pulls together information from various data sources to summarise the profile of these countries as wine producers and exporters, and how they are positioned relative to Australia in key export markets.

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Further reading

Export and Regional Wine Support Package
The Australian Government's $50m Package is an exciting, one–off allocation of $50 million, aiming to grow the Australian wine sector.
Marketing programs
Wine Australia’s marketing programs work to promote the sale and consumption of Australian wine internationally and domestically.
Market bulletin
A weekly commentary analysing the latest international and domestic market data, trends and reports.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.