About the report 

The South Korean Market Intelligence Resource for South Australian Wine Businesses has been developed to support South Australian wine businesses in selecting suitable export markets and preparing for successful market entry. 

The report provides practical market insights, guidance and tools to help wineries build export capability and support growth in South Korea. While developed for South Australian businesses, it is available to all Australian wine exporters. 

Report summary 

The report provides an overview of key aspects of the South Korean wine market, including: 

• market profile 
• consumer profile 
• guidance on doing business in South Korea 
• the impact of COVID-19 on the market 

Additional resources 

The report also includes supporting materials to help wineries operate effectively in-market: 

• guidance on conducting wine tastings in South Korea 
• information on traditional Korean food and wine pairings 
• Australian and South Australian export data to South Korea 
• examples of price points for Australian wine brands in off-premise retail channels 

About the source 

The South Korean Market Intelligence Resource for South Australian Wine Businesses was developed by the South Australian Wine Industry Association (SAWIA) as part of its Emerging Markets Program, with support and funding from the Government of South Australia’s Department of Trade and Investment. 

The report and further information are available on the SAWIA website.