Turning consumer insight into export opportunity: Thailand and Vietnam

New, exclusive research developed for Australian grape and wine sector levy payers reveals how wine consumers in Thailand and Vietnam discover, choose and engage with wine.

This webinar shows how these insights inform market development and trade education activity across Southeast Asia, and how producers and exporters can use the same data to refine marketing, strengthen distributor conversations and support export growth.

Learn more about:

• Key consumer findings across Thailand and Vietnam, including market similarities and differences (available to download below - restricted to wine exporters and levy-payers)
• How insights underpin sector-wide marketing, roadshows and education activities
• How findings align with, or challenge, existing export data and market trends
• Practical ways exporters can apply insights to positioning, storytelling and partnerships
• What to know to get yourself into the market
• Q&A

Speakers:

• Megan Simpson, Starburst Insights
• Dr Naomi Verdonk, Market Access Manager, Wine Australia
• Sarah Roberts, Regional Manager – Asia Pacific

The session will be hosted by Peter Bailey.