USA on-trade wine sales trend report

About the report

This comprehensive report prepared by Wine Australia summarises the volume and value of wine sales in the United States (USA) on-premise wine market by major city, channel, style, colour and country of origin.  It includes statistics for Australian wine and for the whole market.

The cities included are:

  • New York
  • Los Angeles
  • Denver
  • Dallas
  • Chicago
  • Boston

The report is a valuable resource to help potential exporters understand the on-premise wine market in the USA and can help identify growth opportunities for Australian wine exporters and producers.

Report summary – October 2017

The most recently published report shows that total on-trade wine sales grew by 2 per cent in value in the year ended October 2017 to US$17 billion. Australian wine has a 2 per cent market share by value, accounting for US$280 million. 

Chardonnay was the top-selling varietal in the on-trade market, accounting for US$2.8 billion (16 per cent) of sales. Cabernet Sauvignon (US$2.3 billion) was second and Pinot Noir (US$1.6 billion) third. Shiraz did not feature in the top ten varietals. Cabernet Sauvignon was the strongest growing major variety, while Chardonnay reversed a recent trend of declines and increased by 0.1% in value.

Italy is the leading wine importer on the US on-premise market, followed by France and Argentina. Spain (ranked fifth) showed the strongest growth at 7 per cent. Australia was ranked sixth and its sales declined by 0.7 per cent in value in the year ended October 2017 but showed grew by 0.5 per cent in volume.

See also the USA off-trade wine sales trend report



The report was prepared by Wine Australia from data sourced from Nielsen/CGA.