Market insights – Americas
The Americas comprise 20 countries in North, South and Central America, with over 80 per cent of wine consumption coming from just four of these markets: The United States (US), Argentina, Brazil and Canada. The US alone accounts for over half, and is the world’s largest wine market. It is Australia's largest export market by value, while Canada is the fourth-largest.
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Reports listing
: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more
Canada Wine Landscapes
Latest update: 12 Jun 2026The latest IWSR Canada Wine Landscapes report provides an overview of the consumption behaviour and attitudes towards imported and domestic wine among regular wine consumers in the Canada domestic market.
View moreUnited States Wine Market Snapshot
Latest update: 01 Jun 2026This quarterly report summarises the United States (US) wine market. The first page of the snapshot gives an overview of wholesale depletions by country of origin, wine style, variety, and region in the US. The second page provides an overview of wine’s performance in the off-premise market (grocery, drug, convenience, and mass merchandiser outlets), by price segment, origin, and variety.
View moreConsumer and trade insights into the USA wine market
Latest update: 28 May 2026To assist in identifying opportunities for Australian wines in the United States of America (US), Wine Australia has engaged respected market researcher Wine Opinions to undertake a four-year research project into consumer and trade insights in the USA wine market, which concluded in 2026. The research builds on a previous project with Wine Opinions that concluded in 2019 and provides a baseline for the market position of Australian wines in the US post-pandemic.
View moreCanada Wine Sales Report
Latest update: 19 May 2026This report summarises wine sales in the top four provinces in Canada by country of origin, colour, variety and price segment - including separate figures for Australia compared with the market as a whole.
View moreWine import market reports
Latest update: 24 Apr 2026Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.
View moreNavigating the US distribution system
Latest update: 20 Feb 2019This report, prepared by our Market Insights team, provides details of the three-tier system and different state regulations in the US for the distribution and sale of alcohol.
View moreFurther reading
