About the reports

Wine Australia commissioned Wine Opinions to undertake a four-year study to conduct trade and consumer research from 2022 to 2025. There were two surveys conducted each year:

• A survey of consumers, covering age and gender segments and Australian and non-Australian wine buyers, and
• A survey of the trade (importers, distributors, retailers, restaurants, media/marketers).

While there were nuances from year-to-year, some of the areas explored included (but not limited to):

• determining levels of consumer interest or trial of Australian wines across varietal types, 
• the most critical factors for new portfolio additions the trade, 
• identifying the factors that are most influential to consumer choice of a new wine to try, 
• tracking changes in the demographic profiles of those who regularly buy Australian wines,
• establishing “quality for price” perceptions of Australian wines by price segment,
• engagement with the US market promotional campaigns of Australia, 
• the interest in No and Low alcohol wines and related “better for you” features, and 
• the importance of sustainable certifications and labelling.

Consumer reports

Year 1- Wine Opinions consumer report November 2022

Year 2- Wine Opinions consumer report January 2024

Year 3- Wine Opinions consumer report January 2025

Year 4- Wine Opinions consumer report January 2026

Trade reports

Year 1- Wine Opinions trade report April 2023

Year 2- Wine Opinions trade report March 2024

Year 3- Wine Opinions trade report March 2025

Year 4- Wine Opinions trade report January 2026

About the source

Wine Opinions is a leading provider of US wine market research to wineries, wine marketing companies and wine trade associations around the globe, offering trade and wine consumer insights and wine market intelligence.