11 Dec 2019
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When designing a new label for your wine, it is important to remember all the mandatory labelling requirements that must be included.

Requirements under the Australia and New Zealand Food Standards Code and National Trade Management Regulations must appear on the label or packaging of any Australian wine regardless of whether it is destined for sale in Australia, or to be exported. This is also a condition of the product gaining approval by Wine Australia for export.

A handy checklist of labelling items can be found below:

Mandatory

  • alcohol statement
  • volume statement
  • standard drink statement
  • allergens statement – required when sulphites, milk, casein and egg white has been used
  • name and address – must be the physical address (not P.O. Box) of either the manufacturer, vendor or packer of the wine.
  • lot number – can appear on either the label or the bottle, and
  • product designation – a designation such as ‘wine’ or a grape variety name must appear on the bottle. The designation must convey the true nature of the product.

Optional

  • vintage, variety and Geographical Indication – if claims are made, the Australian blending rules must be met
  • brand name, and
  • organic claims – if claims are made then organic certification must be provided to Wine Australia in order to gain export approval.

More information on the requirements of each item can be found in the Wine Australia Compliance Guide.

The requirements of the importing market must also be considered when designing labels, and more information of labelling requirements for each export market can be found in the Export Market Guides on our website, free for all exporters and wine grape levy payers.

For more information on labelling, contact our regulatory team at labels@wineaustralia.com


This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.