2017: A record-breaking year for Australian wine exports

Market bulletin | Issue 91

23 Jan 2018
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Australian wine exports increased by 15 per cent to $2.56 billion in the 12 months ending December 2017, according to Wine Australia’s Export Report released today.

It was a record-breaking year for Australian wine exports, with total volume reaching a calendar year high of 811 million litres, the average value of bottled wine growing by 3 per cent to a record value of $5.63 per litre free on board (FOB), and the value of wines exported above $10 per litre increasing by 29 per cent to an all-time high of $738 million.

Wine exported in bulk also experienced price increases, with total value increasing by 10 per cent to $440 million and average value per litre increasing by 6 per cent to $1.03, the highest average value since 2012.

There were healthy growth rates in almost all price points, revealing added value across the price spectrum (see Figure 1).

Figure 1: Exports by price point (FOB)

Price segment (A$/litre)

MAT December 2017

Value change

Growth rate

 $2.49 and under

$511,230,356

$76,436,923

18%

 $2.50 to $4.99

$829,999,393

$42,768,086

5%

 $5.00 to $7.49

$332,034,222

$48,491,468

17%

 $7.50 to $9.99

$150,448,428

$8,126,188

6%

$10.00 to $14.99

$200,552,005

$30,711,339

18%

$15.00 to $19.99

$76,674,239

($10,110,144)

-12%

$20.00 to $29.99

$131,612,861

$49,267,099

60%

$30.00 to $49.99

$94,210,830

$32,374,491

52%

$50.00 to $99.99

$164,096,793

$35,281,907

27%

$100.00 to $199.99

$17,152,041

$4,715,133

38%

$200.00 +

$53,727,561

$21,643,089

67%

Total value

$2,561,738,728

$339,705,582

15%

 

As illustrated in Figure 2, exports to Northeast Asia were the growth driver with exports to this region increasing by 47 per cent to over $1 billion for the first time.

Exports also grew to:

  • Europe by 1 per cent to $576 million
  • Southeast Asia by 2 per cent to $165 million, and
  • Oceania by 8 per cent to $94 million.

Exports to North America decreased slightly by 2 per cent to $636 million. However, exports of wines to the United States of America (USA) valued at $10 per litre or more (that sell for US$14 or more per bottle retail) increased by 8 per cent to $45 million.

Figure 2: Value growth by region

Red wine continued to be the most popular Australian wine style exported, contributing three-quarters of total export value. The value of red wine exports increased by 19 per cent to $1.9 billion. The value of white wine also grew, by 3 per cent to $552 million.

Although a smaller category, sparkling wine also grew at an encouraging rate of 7 per cent to $49 million. Driving this increase was the growth in popularity of Australian sparkling wine in New Zealand and China, where the exported value increased by $2 million for each market.


This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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