Australia has cemented its position as a highly popular country precinct at the 10th Hong Kong Wine & Dine Festival (25–28 October), Hong Kong’s largest consumer-facing event that attracts more than 144,000 attendees.
In its third year at the event, the Australian wine sector is treating festival goers to an enhanced program of fun and educational activities to give them a lasting impression of the country’s world-class wine scene – thanks to the support of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).
The ‘Australian Wine Made Our Way bar’ features a diverse and exciting line-up of premium wines from 12 regions across Australia: the Adelaide Hills, Barossa Valley, Clare Valley, Eden Valley, Hunter Valley, Langhorne Creek, Margaret River, McLaren Vale, Mornington Peninsula, Riverina, Rutherglen and Tumbarumba.
Two themed wine stalls – the ‘Refreshing sparkling, white and rosé booth’ and the ‘Rich and bold red booth’ –give patrons a chance to explore a collection of varieties that are on-trend in Australia and are becoming popular in Hong Kong.
Two regional bars showcase the best of Barossa Valley and McLaren Vale wines and, in the Grand Pavilion, the ‘Best of Australia booth’ exhibits some of Australia’s most premium, diverse and innovative wines, highlighting the finest examples of region and variety.
Wine Australia CEO Andreas Clark said for this year’s event, we focused on enhancing our presence to have a greater appeal to consumers.
‘The Hong Kong Wine & Dine Festival attracts 144,000 patrons who come to enjoy the best food and wine from around the world’, Mr Clark said
‘When they come to the Australia precinct, we want them to enjoy themselves while learning what our great wines have to offer. It’s about creating a lasting impression of our winemakers, our regions and our diverse and premium wines.
‘The Hong Kong Wine & Dine Festival kicks off a busy line-up of China-focused activities over the next month, with the China International Import Expo (5–10 November), the Wine Australia China Awards (12 November) and ProWine China (13–15 November) to come’, Mr Clark said.
For more information on Hong Kong Wine & Dine Festival visit: Discover Hong Kong.