Wine Australia, in partnership with 13 exhibitors, has staged a second successful showing at the China Food and Drinks Fair, held in Chengdu on 26–28 March 2015.
Event organisers estimate that 100,000 people attended the fair, up 15 per cent on last year. The 150 square metre Wine Australia Pavilion showcased more than 100 fine wines from 40 brands and close to 20 wine regions across five states. Some exhibitors have brands already in-market while others were seeking distribution for the first time.
Throughout the three-day fair, Wine Australia’s certified A+ Australian Wine educators presented themed tasting classes. The classes were an opportunity for visitors to the stand to learn more about the history, evolution and revolution of Australian wines as well as their diversity.
Wine Australia also hosted a dinner allowing exhibitors to network with local influencers including representatives from the wine media, trade, educators and Austrade. Wine Australia’s Regional Manager Willa Yang said, ‘Chengdu’s China Food and Drinks Fair is one of the most important trade events on the calendar. We’ve had incredibly positive feedback from our exhibiting partners and visitors to our pavilion.
‘The fair has been a great opportunity to encourage the trade in China to learn even more about the quality and regional diversity of our wines and to understand that there’s really no such thing as a typical Aussie wine style.’
China is Australia’s third largest export market. In 2014, total Australian wine exports increased by 8 per cent to 40 million litres valued at A$224 million.
Participating Australian wine regions:
|Adelaide Hills ||Barossa Valley |
|Bendigo ||Currency Creek |
|Eden Valley ||Geographe |
|Grampians ||Granite Belt |
|Hunter Valley ||Margaret River |
|McLaren Vale ||Mornington Peninsula |
|Pyrenees ||Riverina |
|Riverland ||Yarra Valley |