Sign Up

Clare Valley and Victoria pick of the Next Crop

12 Dec 2021

Wine Australia has today announced that Clare Valley Wine & Grape Association and Wine Victoria are the successful applicants for its regionally-focused leadership program Next Crop.

The Next Crop program is an opportunity for regions to design and deliver their own bespoke leadership development offering and is a three-way partnership between Wine Australia, regional partners and a provider organisation.

Wine Australia General Manager Research, Development and Adoption Dr Liz Waters said Next Crop is a professional and personal development program for emerging leaders, based within their communities.

“We’re delighted to see Next Crop taking roots in Clare Valley and Victoria in 2022. Next Crop helps those within our grape and wine communities to understand their leadership capacity and build new skills. We want to help build confidence within individuals and to provide a development opportunity that will keep them engaged and committed to the region and their career in the grape and wine sector,” Dr Waters said.

Clare Valley Wine & Grape Association Executive Officer Anna Baum said the region is committed to developing strong resilient leaders who are able to address the future opportunities and challenges of the region.

“This program will provide 20 young winemakers, grapegrowers and sales and marketers with the appropriate personal, business and leadership skills to lead the region in their fields. There is an expectation that the participants will share the knowledge gained, to work collaboratively within the association and invest their time and skills in developing and leading future initiatives for the benefit of the region,” Mrs Baum said.

Wine Victoria Board Member and Technical Sub-Committee Chair Kim Chalmers said Wine Victoria is excited to be selected for the Next Crop Program.

“The program will kick start a culture of leadership and collaboration within a number of Victoria’s smaller regions who would struggle to achieve this without the Program’s support and structure. Developing a cohort of future leaders and mentors is vital to help the regions to grow and prosper, giving the next generation a focus and a platform,” Ms Chalmers said.

The 2022 program is the first formal offering of Next Crop, with a pilot program proving successful in Barossa and Langhorne Creek in 2021 involving almost 40 participants in both regions.


For media enquiries please contact

Please contact: or phone 08 8228 2000.

About Wine Australia

Wine Australia supports a competitive wine sector by investing in research, development and adoption (RD&A), growing domestic and international markets and protecting the reputation of Australian wine.

Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&A investments.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.