Photo: Andre Castelluci / Wine Australia

Wine Australia congratulates David Lucas on expanded North Asia role

Photo: Andre Castelluci / Wine Australia
08 Aug 2018
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Andreas Clark, CEO of Wine Australia, today announced that David Lucas will expand his responsibilities with a new role as Regional General Manager, North Asia.

‘We are delighted that David has taken on an expanded role with Wine Australia. He will now oversee our market activities in Japan and South Korea as well as in China’, Mr Clark said.

‘David’s expanded responsibilities recognise his deep experience in the beverage markets of Japan, South Korea and China and allow Wine Australia to deliver a concerted and coordinated marketing campaign in this important region.’

North Asia is the fastest growing market for Australian wine exports. In the year ended 30 June 2018, exports to North Asia grew by 51 per cent to $1.2 billion.

Mr Lucas welcomed his new role, saying ‘I am very privileged to be able to include Japan and South Korea in my responsibilities. Having lived in South Korea for 10 years, I have a longstanding respect for these sophisticated markets and I am delighted to be leading Wine Australia’s engagement here.

‘Wine Australia is looking forward to delivering a carefully curated series of activities in Japan and South Korea, starting with our master class at the Australian Embassy in Tokyo in September and the Australian Grand Tastings in Seoul.

‘I am fortunate to be building on the hard work of my good friend and former colleague Mr Hiro Tejima, and to be working with trade professionals from Austrade and dedicated wine professionals like Ms Misako Soejima.

‘Wine Australia is committed to fostering a deeper engagement and promoting a greater awareness and understanding of Australian wine amongst the in-market wine trade and media’, he said.

Wine Australia’s by-invitation-only master class Minimal intervention: A progression from natural wine to a sustainable maturity will be presented by Ned Goodwin MW at the Australian Embassy, Tokyo on 4 September 2018.

For media enquiries please contact

Anita Poddar

Wine Australia Corporate Affairs Manager

Phone: 08 8228 2038 / 0417 819 978


Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.

Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.