Export Market Guide - Fiji

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All regulatory information for exporting wine to Fiji, including the regulatory environment, duties and taxes, and permitted additives.

Imports from Australia and New Zealand are the main sources of food and beverage in the Fijian market. The food and beverage market in Fiji has been impacted by the uncertain political climate existing in the country since 2006 as well as the devaluation of the Fiji dollar in 2009. Excise taxes on wine were increased for the 2013 budget. 

Close to half of Fiji’s population lives in the greater Suva area. Suva is also a hub for the Pacific Islands with a number of regional institutions and multinational corporations that service the islands. 

Fiji does not produce any wine so the market is made up entirely of imports. Australia and New Zealand make up the majority of the wine trade, however, French, Italian, Chilean, Spanish and US wines are also available on the market. The wine market is competitive and wine importers have an increasing number of new brands to display. Pricing is sensitive and is a major factor for distributors in deciding which brands to carry. New Zealand wines have been steadily increasing in popularity.

Importation of food and beverage for the food service sector primarily targets the tourist trade. Fiji has over 675,000 tourists visit each year with the majority from Australia and New Zealand. The majority of the resorts catering for the tourist trade are found in the west of Fiji around the Nadi/Coral Coast area and the Mamanuca in the Yasawa group, which is off Lautoka.[1] 

Opportunities still exist for growth in the wine market for Australian exporters. Orders can be relatively small in volume but will often be placed at regular intervals. A reliable agent or distributor is useful in expanding this market. Correct storage for the humid conditions and stock management remain the biggest challenges in Fiji.

[1] Austrade Fiji brief

Regulatory environment

Fiji Revenue & Customs Authority administers import procedures and duty collection. The Ministry of Agriculture, Ministry of Health and the Ministry of Trade and Commerce are currently working together to administer a Food Security Bill, which incorporates Codex Food Standards in Fiji. The main regulations in Fiji include the Food Safety Act 2003, Food Safety Regulations 2009, National and Trade Measurement Decree, National and Trade Measurement (Pre-Packed Articles) Packaging Regulation 1989 and health department regulations.

Import procedures of the Fijian market

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Duties and taxes for the Fijian market

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Labelling requirements for the Fijian market

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Wine standards for the Fiji market

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