Export Market Guide - Mexico

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All regulatory information for exporting wine goods to Mexico, including the regulatory environment, duties and taxes, and permitted additives.

According to the IMF, Mexico’s economy is ranked 14th in the world (only Brazil has a larger GDP among Latin American countries). It is currently one of only two Latin American members of the OECD (the other is Chile), which is evidence of the growing transparency and improved governance across the Mexican economy. Mexico is also one of the WTO members with the greatest number of Free Trade Agreements with a network of 13 FTAs with 45 countries.[1] More than 90 per cent of trade occurs under free trade agreements. 

Australia and Mexico are parties to the Trans-Pacific-Partnership Agreement (TPP) currently under negotiation which may pave the path for future tariff elimination. TPP leaders are committed to the elimination of tariffs on goods. 

Approximately 30 per cent of the wine market is made up of domestic Mexican wines with the remainder imported from countries including Chile, Europe, USA and Australia. The growth of the domestic market has been steady in recent years as higher investment in the industry has driven improvements in quality at accessible prices. Mexican wines are increasingly being included on restaurant wine lists around the country which was previously not the case. The growing middle class is spurring this growth.

Australian wine is subject to a 20 per cent tariff while EU, US and Chilean wines have duty free entry. According to the Australian wine industry, the tariff lifts the retail price of Australian wine beyond what many Mexican middle class consumers are prepared to pay.

Eliminating the tariff through the Trans-Pacific Partnership Agreement would enable Australian wine makers to compete more effectively against wines from the US, Chile, and the EU in the Mexican market.

[1] DFAT Mexico Country Brief

Regulatory environment

The General Health Law (Ley General de Salud) and the Implementing Regulations of the Federal Health Law for safety control of products and services (Reglamento de control sanitario de productos y servicios) establish the sanitary control of all alcoholic beverages.

Relevant laws applicable to wine include NOM-142-SSA1/SCFI-2014 Alcoholic beverages – Sanitary Specifications, Health, and Commercial Labelling as well as the Agreement for Determining Additives and Processing Aids in Food. NOM-199-SCFI-2017 –  Alcoholic Beverages (Denomination, Physiochemical Specifications, Commercial Information and Testing Methods) came into force in 2017.

Import procedures for the Mexico Market

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Duties and taxes for the Mexico market

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Labelling requirements for the Mexico market

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Wine standards for the Mexico market

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