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Export Market Guide - European Union (EU)

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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All regulatory information for exporting wine to European Union, including the regulatory environment, duties and taxes, and permitted additives.

UPDATE: Compulsory energy, nutrition and ingredient labelling from December 2023

On 6 December 2021, Regulation 2021/2117 (Common Market Organisation) introduced a specific framework for a compulsory nutrition declaration and requirements for a list of ingredients for wine products sold on the EU market. From 8 December 2023, any wine sold in the EU (including imported wines) must communicate a full nutrition declaration including energy information and a list of ingredients either on-label or online.

What we know

From 8 December 2023, producers will be required to disclose the following in relation to each SKU:

  • energy value
  • nutrition declaration, and
  • ingredients.

Despite the introduction of the new laws, wine produced and labelled in accordance with current EU labelling requirements prior to 8 December 2023 may continue to be placed on the market until stocks are sold. The EU’s new laws make it clear that:

  • producers will be able to decide to display information on-label or “off-label” (via a link or QR code which appears on a product’s label)
  • for energy and nutrition declarations, the rules will be different depending on whether producers decide to present information on or off-label
  • nutrition declarations must be expressed as kJ and kcal/100mL, attributed to each substance contributing to the total energy (for example, ethanol and carbohydrate)
  • if a producer displays a nutrition declaration off-label, the total energy value will still be required on-label energy in wine is predominantly derived from alcohol (29kJ/g) and carbohydrate (17kJ/g)
  • there will not be any changes to the rules regarding allergen labelling.

What we don’t know

As above, the laws requiring the disclosure of ingredients, an energy value and a nutrition declaration have been passed by EU legislators and from 8 December 2023, producers will be required to disclose that information in relation to each SKU.

Despite the relatively imminent commencement of the EU’s new requirements, certain aspects of the new laws (particularly regarding ingredient labelling) remain the subject of draft legislation and ongoing consideration by the European Commission. For example, at present:

  • we don’t know which additives and processing aids for wine will be considered “ingredients”
  • we don’t know whether any guidance will be issued on the acceptable uncertainty of measurement of energy value calculations, and
  • we don’t know whether substances such as glycerol and acid ought to be included for the purposes of calculating energy values.

Wine Australia has been closely monitoring relevant developments and actively liaising with its international counterparts across a range of international fora in relation to this important market access issue. Wine Australia expects that an update from European Commission is imminent regarding the status of the draft legislation and regarding the commencement of the new laws more broadly.

European Union Overview

The European Union (EU) is a hybrid intergovernmental and supranational organisation of 27 member countries. It has its own flag, currency and laws and operates a single market with free movement of goods, services and capital. The EU is the world’s largest trading bloc and the world’s largest economy, commanding a GDP over USD$17 trillion per year.1 EU Member States share a customs union, a single market in which goods can move freely, a common trade policy and a common agricultural and fisheries policy. 

There are significant differences in per capita income among the 27-member states and the EU is still grappling with high public debt and managing bail-out programs for a number of member states. 

The EU is the world's major wine producing region in volume terms, with an annual average production of 167 million litres and accounting for 65 per cent of global production. 

The EU has created complex requirements for wines imported from so-called 'third countries' (i.e. any non-EU countries), of which Australia is one. Set out below are guidelines designed to explain those requirements and assist wine exporters. Individual domestic requirements may also apply and can be found under country specific headings. Exporters should be aware that individual EU Member States reserve the right to exercise sovereign legislation in a way which can impact on wine imports, thus imposing additional requirements.

The United Kingdom formally withdrew from the European Union on 31 January 2020. Türkiye, North Macedonia, Montenegro, Serbia, Albania, Moldova, Ukraine, and Bosnia and Herzegovina are candidates to join the EU.

Member states:

Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden

Regulatory environment

Enforcement of EU food legislation is carried out by the competent authorities in individual Member States. Oversight of member states’ control systems is the responsibility of the Directorate-General for Health and Food Safety (DG SANTE), through its Health and Food Audits and Analysis Directorate. EU food legislation consists of ‘Regulations’ and ‘Directives’ and rules for their implementation. Regulations are binding in their entirety and automatically enter into force in all Member States. Directives outline results that must be achieved in each Member State, but the state is free to decide how to transpose directives.

The regulatory framework for wine is established under the following basic regulations, delegated regulations and implementing regulations:

Basic regulations

Delegated regulations

Implementing regulations

  • EU Implementing Regulation 2019/935 – as regards analysis methods for determining the physical, chemical and organoleptic characteristics of grapevine products and notifications of EU countries decisions concerning increases in natural alcoholic strength.
  • EU Implementing Regulation 2019/34 – laying down rules for the application of EU regulation 1308/2013 as regards applications for protection of designations of origin, geographical indications and traditional terms in the wine sector.

Other relevant regulations

Bilateral Wine Agreement

The Agreement Between Australia and the European Community on Trade in Wine signed on 1 December 2008 is a bilateral agreement that regulates the trade in wine between Australia and the European Community. The Agreement came into force on 1 September 2010 and replaced the 1994 Wine Agreement.

Information on Brexit for Australian wine exporters

The United Kingdom formally withdrew from the European Union on 31 January 2020. During the transition period, it is business as usual for Australian wine exporters. The same rules applying to the composition and labelling of Australian wine sold in the EU continue to apply. Exporters are reminded of the EU requirement that an EU importer be listed on labels sold within the EU and are encouraged to liaise with their importers in this regard.



This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.