Austrade is partnering with Wine Australia, Australian Grape & Wine, state agencies and Japan’s wine importers to promote Australian wines in western Japan.
Nicknamed ‘Tenka no Daidokoro’ or the nation’s kitchen, Osaka is known as the food capital of Japan. Incorporating the surrounding cities of Kyoto and Kobe, it is home to 21.8 million people with an economy the size of South Korea (ranked 15th in the world).
This wine tasting event will showcase wineries with a presence in the Japan market via representation of their importer or agent. Targeting sommeliers, food service, hospitality, retail and media representatives, it is a cost-effective opportunity to gain traction against competing global wine makers that tend to focus their promotional activities solely on the Tokyo market.
Expressions of interest
Expressions of interest for this event closed on 12 January 2024. The event was promoted to Australian wine businesses via the Wine Australia website and marketing newsletters.
Why participate?
Participating in this event via your importer will:
- give your brand exposure to an expanded pool of potential new customers
- raise awareness of the variety of Australian wines already available in the Japan market
- provide your importer support by participating in an Australian organised event for promotion of their wine portfolio
- offer the chance for you to take advantage of Japan’s re-emerging tourism sector where international tourists will be looking for Australian wine options on menus at the multitude of quality restaurants
- Wine Australia will also be holding two masterclasses with wine writer, educator and MW student Yoko Obara on the same day.
Contact
Cindy Lineburg
Senior Business Development Manager, Austrade Osaka
E-mail: Cindy.Lineburg@austrade.gov.au