Wine Australia and New Zealand Winegrowers have teamed up to run our UK trade tastings together in London (9 February) and Edinburgh (11 February), the week before Wine Paris.
The collaboration follows successful Australia and New Zealand trade tastings in the UK in 2025 and 2026.
Across London and Edinburgh in 2026, more than 700 guests explored wines from 250 Australian and New Zealand wineries. Attendees included buyers from multiple retailers and independent merchants, sommeliers and managers of top restaurants, and journalists, influencers and educators. We received great feedback from guests, positive press coverage, and wineries and importers reported strong commercial outcomes.
In 2027, the event comprises a trade tasting in London, and a trade tasting and masterclass in Edinburgh. The trade tasting in London is the largest event with more than 500 guests expected, and we expect more than 200 guests in Edinburgh.
The tastings will showcase Australia and New Zealand’s distinctive terroirs, vibrant winemaking communities and thrilling wines. It is an opportunity for wineries and importers to meet distributors, buyers, multiple retailers and independent specialists, the on-trade and sommeliers, and work on leads and generate listings.
Wine Australia and New Zealand Winegrowers teaming up enables importers to showcase a wider portfolio at one event, and it helps buyers, retailers and sommeliers get the most out of a day away from their business. Guests travel from across the UK and Europe, so it is cost-effective, time-efficient, and offers greater exploration of the southern hemisphere.
Registration is open for Australian and New Zealand wineries, and importers, distributors and agents in the UK. Full and half tables are available, and they can feature both Australian and New Zealand wines. Exhibitors can participate in one city or both cities.
We recommend one or two members of staff per table, either from the winery or your distributor, to introduce the wines and talk to guests. For wineries seeking distribution, please ensure that someone from the winery can travel over to staff the table. We encourage exhibitors to put their best foot forward to show premium wines and new releases from their range.
We have planned our UK tastings for the week before Wine Paris, so Australian and New Zealand wineries coming to Europe can maximise their visit.
Wine Australia and New Zealand Winegrowers will cover all the organisation, logistics and marketing of the event, so you can focus on the visitors and your wines.
Register as an exhibitor
This activity is open to all Australian and New Zealand wineries (those currently in market and looking to export) and importers, distributors and agents in the UK.
The cost of exhibiting is:
London
- £650 + VAT for a half table to show up to 7 wines (AUD $1300, NZD $1375)
- £1300 + VAT for a full table to show up to 14 wines (AUD $2600, NZD $2750)
Edinburgh
- £500 + VAT for a half table to show up to 7 wines (AUD $1000, NZD $1060)
- £1000 + VAT for a full table to show up to 14 wines (AUD $2000, NZD $2120)
On the form you can select one city or both cities as well as the size and the number of tables that you would like.
You will receive an invoice for the participation fee in the currency you select.
The participation fee does not cover freight/customs, travel or accommodation costs.
Please note that there is a maximum capacity for participation in this event, which will be secured on a ‘first come, first served’ basis. If capacity is reached, there will be a waiting list.
Contact
For more information about the event, please email Maria Mencattelli at Wine Australia on uk@wineaustralia.com or Sarah Shepherd at New Zealand Winegrowers on sarahs@nzwine.com.