The Food & Wine Collaboration Group (Dairy Australia, Horticulture Innovation Australia, Meat & Livestock Australia, Seafood Innovation Australia and Wine Australia) have joined forces to harness the collective strength of Australia’s fresh food and wine in a Team Australia approach across key markets in Asia.
Under the campaign banner of 'Taste the Wonders of Australia', promotional activity is being held in Thailand, South Korea, Vietnam and Indonesia from 2021-2024, with the next activity taking place in Indonesia in May 2024.
The program will comprise:
Trade and consumer social media campaign
- Influential Chefs presenting videos highlighting Australian food and wine
Trade, Media & Government engagement
- Product workshops and seminars - presented by local educators and chefs, targeted to key importers, retailers and on-premise trade for each product category.
- Gala Dinner for retail buyers, importers, media and Government officials. Attended by the Australian Ambassador for Indonesia.
Opportunity
Wineries, who currently export to Indonesia and have product available in market, are invited to express their interest in supplying wines for the seminar and/or Gala Dinner event. There are two opportunities:
- Foundations of Australian Wine seminar (3-4 bottles/SKU)
- Gala Dinner Wines (Approx. 12 bottles/SKU)
Wines will be curated by a leading sommelier and will be based on EOIs, dinner menu, availability in market and to showcase Australia's diverse regions and styles.
Selected wines will be promoted to the seminar and dinner attendees and via display at the event. No fee to participate. Stock should be in market and will need to be delivered to the venue in Jakarta.
If you are interested in participating, please complete the expression of interest form by 30 March 2024 and we will be in touch in mid-April.
Contact
More information: asia@wineaustralia.com