Taste the Wonders of Australia

The Food & Wine Collaboration Group (Dairy Australia, Horticulture Innovation Australia, Meat & Livestock Australia, Seafood Innovation Australia and Wine Australia) have joined forces to harness the collective strength of Australia’s fresh food and wine in a Team Australia approach across key markets in Asia.

Under the campaign banner of 'Taste the Wonders of Australia', promotional activity has already been held in Thailand, South Korea, Vietnam, Indonesia, Taiwan and Japan from 2021-2025, with the next activity taking place in Kuala Lumpur in Sept 2025.

The program will comprise:

Trade and consumer communications campaign

• Leveraging influencer and media relationships to highlight Australian food and wine around the events – both domestically and in Malaysia

Trade, Media & Government engagement

• Educational seminars - presented by local educators and chefs, targeted to key importers, retailers and on-premise trade for each product category.  
• Product showcase & networking drinks – networking drinks with interactive displays and a wine tasting bar to illustrate the diversity of Australian food and wine in the Malaysian market and how it is best consumed                     
• Gala Dinner - targeting retail buyers, importers, media and Government officials. 

Opportunity

Wineries, who currently export to Malaysia and have product available in market are invited to express their interest in supplying wines for the masterclass, networking drinks, and/or Gala Dinner event. There are three opportunities:

• Education Seminar – Theme to be announced still but looking for all exporters to Malaysia to put forward wines they would like to for our educator’s consideration (6-7 wines, 4-5 bottles/SKU)
• Press Conference / Product Showcase & Networking Drinks (3 alternative varieties + 1 sparkling, 10 bottles/SKU)
• Gala Dinner – 5 course dinner with matching wines including 2 x whites, 2 x reds and dessert wine, Approx 10 bottles/SKU) – Wines poured at the dinner will be promoted on the menu and introduced on stage to the guests.

Wines across all aspects of the day will be curated by a leading wine educator and/or hotel sommelier and will be based on EOIs, menu pairing suitability, availability in market and to showcase Australia's diverse regions and styles. Selected wines will be promoted to the seminar and dinner attendees and via a product display at the networking drinks and morning press conference.

• Donation bottles required as outlined above. No fee to participate. 
• Stock should be in market and will need to be delivered by each producer’s local importer to Hilton Kuala Lumpur.
• Please secure the support of your importer before submitting. Cost of wines and logistics to venue covered by winery and/or importer per their own agreement.

If you are interested in participating, please complete this form by 7 July 2025 and we will be in touch if your wines are successfully nominated. 

Please complete the form below to register your interest and nominated wine/s.