We make a wine for that

The domestic campaign asset guidelines clearly define and prescribe how the ‘We make a wine for that’ Australian Wine campaign should be used.

They are designed to provide all with a better understanding of how the campaign should be brought to life across the wine sector.

The domestic campaign key messaging guidelines supports trade partners in aligning their messaging with the ‘We make a wine for that’ campaign.

It includes adaptable talking points that connect wine to real-life moments and invites consumers to see Australian wine as approachable, exciting and made for every occasion. 

To support campaign partners in their execution of the campaign, logo assets are supplied in the variations of the Australian Wine colour palette.

To maintain brand integrity, the logo assets should always be used in their original form without modification.

These adaptable templates are designed to be customised with your own imagery, logos, and bottle shots, using the campaign base artwork as a foundation.

The toolkit includes editable versions featuring both the primary campaign lock-up and the campaign stamp, providing flexibility for a range of collateral applications. The campaign stamp is ideal when space constraints or design requirements make the primary lock-up unsuitable, while still maintaining a strong connection to the campaign.

These templates allow for the inclusion of localised imagery, messaging, pricing, venue or outlet branding, partner and sponsor logos, and other market-specific design elements. For example, the campaign stamp may be used on event collateral where multiple sponsor logos or additional venue information need to be accommodated alongside the campaign branding.

Files are provided in Adobe InDesign, PNG, and PDF formats.

These adaptable templates are designed to be customised with your own imagery, logos, and bottle shots, using the campaign base artwork as a foundation.

The toolkit includes editable versions featuring both the primary campaign lock-up and the campaign stamp, providing flexibility for a range of collateral applications. The campaign stamp is ideal when space constraints or design requirements make the primary lock-up unsuitable, while still maintaining a strong connection to the campaign.

These templates allow for the inclusion of localised imagery, messaging, pricing, venue or outlet branding, partner and sponsor logos, and other market-specific design elements. For example, the campaign stamp may be used on event collateral where multiple sponsor logos or additional venue information need to be accommodated alongside the campaign branding.

Files are provided in Adobe InDesign, PNG, and PDF formats.

It’s a chance to unwind, linger a little longer and enjoy the simple pleasure of being exactly where you are.

Print packages include print-ready PDF and JPG formats with embedded campaign images.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s a chance to unwind, linger a little longer and enjoy the simple pleasure of being exactly where you are.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s a promotion, anniversary or personal achievement, mark the moment with your people and raise a glass to what’s next.

Print packages include print-ready PDF and JPG formats with embedded campaign images.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s a promotion, anniversary or personal achievement, mark the moment with your people and raise a glass to what’s next.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s the kind of night where conversations blur into laughter, new friends feel like old ones, and no one’s watching the clock.

Print packages include print-ready PDF and JPG formats with embedded campaign images.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s the kind of night where conversations blur into laughter, new friends feel like old ones, and no one’s watching the clock.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s the winning move, the nailed moment, the feeling when everything just works and you can’t help but soak it in.

Print packages include print-ready PDF and JPG formats with embedded campaign images.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s the winning move, the nailed moment, the feeling when everything just works and you can’t help but soak it in.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

From classic margherita to loaded meat-lovers, it’s all about comfort, big flavours and a wine that fits right in.

Print packages include print-ready PDF and JPG formats with embedded campaign images.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

From classic margherita to loaded meat-lovers, it’s all about comfort, big flavours and a wine that fits right in.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Think relaxed afternoons, hearty plates, and conversation that stretches longer than planned in the best possible way.

Print packages include print-ready PDF and JPG formats with embedded campaign images.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Think relaxed afternoons, hearty plates, and conversation that stretches longer than planned in the best possible way.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s family or chosen family, it’s effortless, familiar and real, built on shared stories, inside jokes and the comfort of truly knowing each other.

Print packages include print-ready PDF and JPG formats with embedded campaign images.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s family or chosen family, it’s effortless, familiar and real, built on shared stories, inside jokes and the comfort of truly knowing each other.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s a birthday, promotion, or another milestone, celebration time is about raising a glass, sharing laughs, and making moments unforgettable.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s a birthday, promotion, or another milestone, celebration time is about raising a glass, sharing laughs, and making moments unforgettable.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

A little competition never hurt anyone—whether it's trivia, cards, or backyard games, it’s all about the fun, the challenge, and good-natured laughs.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

A little competition never hurt anyone—whether it's trivia, cards, or backyard games, it’s all about the fun, the challenge, and good-natured laughs.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Game day is about more than the action on screen—it’s about sharing the excitement with your mates, cracking open a bottle, and enjoying the moment while you cheer your team on.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Game day is about more than the action on screen—it’s about sharing the excitement with your mates, cracking open a bottle, and enjoying the moment while you cheer your team on.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Takeaway night is the perfect excuse to kick back and enjoy a relaxed meal with your crew and a glass of wine in hand —no prep, no mess, just easy vibes.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Takeaway night is the perfect excuse to kick back and enjoy a relaxed meal with your crew and a glass of wine in hand —no prep, no mess, just easy vibes.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

There’s no place like home when you’ve got your favourite people, relaxed conversations, and all the time in the world to unwind.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

There’s no place like home when you’ve got your favourite people, relaxed conversations, and all the time in the world to unwind.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

No matter the season, it’s always a good time to fire up the barbie, open a bottle of wine, and enjoy a backyard catch-up with your favourite people.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

No matter the season, it’s always a good time to fire up the barbie, open a bottle of wine, and enjoy a backyard catch-up with your favourite people.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s been weeks or months, nothing beats catching up with your mates over a few drinks and some laughs.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s been weeks or months, nothing beats catching up with your mates over a few drinks and some laughs.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Settle in, unwind, and enjoy the kind of easygoing time that only happens with your favourite people around—no plans needed, just good vibes.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Settle in, unwind, and enjoy the kind of easygoing time that only happens with your favourite people around—no plans needed, just good vibes.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s fancy or simple, date night is all about pressing pause and making time to connect with someone special.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s fancy or simple, date night is all about pressing pause and making time to connect with someone special.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

From candlelight to clinking glasses, a dinner party brings good food and even better people to the table.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

From candlelight to clinking glasses, a dinner party brings good food and even better people to the table.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

From shared meals to silly moments, there’s nothing like quality time with your favourite people — your family.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

From shared meals to silly moments, there’s nothing like quality time with your favourite people — your family.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Feel the music, soak up the energy, and dance like nobody’s watching – it’s festival time.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Feel the music, soak up the energy, and dance like nobody’s watching – it’s festival time.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s not about the plan — it’s who you’re with. Good friends turn everyday moments into lifelong memories.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s not about the plan — it’s who you’re with. Good friends turn everyday moments into lifelong memories.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s the perfect kind of nothing – quiet time with your favourite people letting the day drift by however it wants.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

It’s the perfect kind of nothing – quiet time with your favourite people letting the day drift by however it wants.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

No rush, just great food, flowing drinks, and the kind of company that turns lunch into an all-day affair.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

No rush, just great food, flowing drinks, and the kind of company that turns lunch into an all-day affair.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Catch up over dinner, share a few drinks, and enjoy a night out that’s all about connection, conversation, and quality time with your favourite people.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Catch up over dinner, share a few drinks, and enjoy a night out that’s all about connection, conversation, and quality time with your favourite people.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Make the most of the sunshine — whether you're beachside, backyard-bound, or just basking in it all.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Make the most of the sunshine — whether you're beachside, backyard-bound, or just basking in it all.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Escape the usual, hit the road, and find a spot that feels like freedom - getaways are made for recharging and reconnecting.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Escape the usual, hit the road, and find a spot that feels like freedom - getaways are made for recharging and reconnecting.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Whether it’s beach towels, picnic rugs, or a road trip to your favourite spot, weekend vibes are all about reconnecting with friends under blue skies and open air.

Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.

Escape the usual, hit the road, and find a spot that feels like freedom - getaways are made for recharging and reconnecting.

Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.

The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.