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Far From Ordinary

Roadshow 2019

19 Sep - 03 Oct 2019 New York, Chicago, Miami, Dallas, Los Angeles, San Francisco
Event finished
19 Sep - 03 Oct 2019
Details &
New York, Chicago, Miami, Dallas, Los Angeles, San Francisco
Event finished

Far From Ordinary Roadshow was a tasting like never before. Traveling from the East Coast to the West Coast from 19 September to 3 October.

More than 300 attendees in each city immersed themselves in Australia’s dynamic winemaking scene – learning about the people, the places and the grape varieties that make Australian wine unique.

The Far From Ordinary Roadshow was supported by the Australian Government’s $50 million Export and Regional Wine Support Package, which aims to raise the profile of Australian wine, capture market opportunities and drive export and tourism growth.

Roadshow cities and dates

  • New York City – 19 September 2019
  • Chicago – 23 September 2019
  • Miami – 25 September 2019
  • Dallas – 27 September 2019
  • Los Angeles – 1 October 2019
  • San Francisco – 3 October 2019

Key programming elements included:

  • Trade Tasting - Wine Australia’s Trade Tasting allows US wine importers, distributors, wholesalers, sommeliers, buyers, educators, media and influencers to try 500+ wines from 100 brands per city.
  • Seminars - Educational seminars with topics revolving around Australian Wine Discovered modules.
  • Made our way Theatre - Educational seminars with a regional topical focus presented by Wine Australia’s sponsorship partners held in a non-traditional setting.
  • Australian Wine Discovered Lounge - lounge-style activation showcasing Australian Wine Discovered, Wine Australia's free education program, providing information, tools and resources to discover and share Australian wine.
300+ attendees in each city
Largest collection of Australian wineries under one roof in the USA
6 key US wine markets
Covering East to West Coast


For more information about the Far From Ordinary Roadshow 2019, please email

Please ensure this email address is added to your contact list to prevent future messages from being filtered to spam. is the official campaign email for all exhibitor correspondence.

19 Sep 2019
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Union West, 535 W 28th St, New York, NY 10001
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23 Sep 2019
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Chicago Athletic Association, 12 S Michigan Ave, Chicago, IL 60603
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25 Sep 2019
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Moore Elastika, 191 NE 40th St, Miami, FL 33137
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27 Sep 2019
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The Statler Dallas, 1914 Commerce St, Dallas, TX 75201
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01 Oct 2019
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1 Hotel West Hollywood, 8490 Sunset Blvd, West Hollywood, CA 90069
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03 Oct 2019
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Terra Gallery & Event Venue, 511 Harrison St, San Francisco, CA 94105
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Far From Ordinary Roadshow 2019