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01 Oct 2022 - 28 Feb 2023 Europe, United Kingdom, Canada
Event finished
01 Oct 2022 - 28 Feb 2023
Details &
Europe, United Kingdom, Canada
Event finished

Our Explore program for 2022-23 is designed to make you ‘export-ready’, prepared and confident about finding new representation in Europe, the United Kingdom and Canada.

Open to all wineries, the Explore program runs from October 2022 until March 2023. The program covers three regions – Europe, the United Kingdom and Canada – and wineries can participate in all three, two or one.

For each region, we will host a series of expert briefings designed to clearly portray the current market as it is, and how to navigate it and create opportunities. The briefings will provide information and insight into a different facet of the market, such as consumer trends, on- and off-trade, the monopoly, and the importer landscape.

As members of Explore 2022-23, you will automatically be signed up for the briefings, and receive confirmation and reminder emails. You will also have access to a members-only area for recordings of the sessions and additional resources to better understand the market.

Following the market briefings, we will be talking to agents and importers through dedicated emails, sharing your wine story and proposition. This part of the program is all about encouraging agents and importers to browse and make connections with participating wineries.


For more information and FAQs, please see the Explore Europe, UK and Canada pages.

Registration for Explore 2022-23 is now open.

  • UK – register by 30 October 2022
  • Canada – register by 2 December 2022
  • Europe – register by 3 February 2023 

The cost is AUD $1900 ex-GST per winery for each region.  

Program benefits

Category Briefings
From monopoly buyers, retail buyers, and on and off-trade
Market Briefings
Led by Wine Australia in-market teams
Comprehensive range of statistics, data, analysis and insights
Targeted marketing
To agents / importers


If you have further queries about Explore 2022-23, please contact:

UK and Europe: Laura Jewell MW, Regional General Manager UK/EMEA,

Canada: Annie Dingwall, Market Manager Canada,

01 Oct 2022 - 28 Feb 2023
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Europe, United Kingdom, Canada