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Representatives from across the Australian grape and wine sector gathered in Adelaide for the 2026 Global Market Update to explore the market trends, consumer shifts and growth opportunities shaping the future of Australian wine.
The program featured insights from Australian and international experts on global market conditions, consumer behaviour, sustainability, innovation and emerging opportunities for wine businesses.
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Session | Speaker(s) | Download Presentation | Watch recording |
Welcome and introductions | Angus Hughson |
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Opening remarks | Martin Cole, Lee McLean | ||
Australia / EU Free Trade Agreement | Cathy Raper | Presentation (PDF) | |
The global market: Transforming challenges into opportunities | Peter Bailey | Presentation (PDF) | |
Insights to impact and the implications for Australian Wine | Paul Turale | Presentation (PDF) | |
International Market Activations – Americas | Aaron Ridgway | Presentation (PDF) | |
International Market Activations – UK and Europe | Laura Jewell MW | Presentation (PDF) | |
International Market Activations - APAC | Sarah Roberts | Presentation (PDF) | |
Sustainability as a competitive advantage | Siobhan Toohill, Siobhan Wigan | Presentation (PDF) | |
The rise of the selective shopper | Mel Anderson |
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The on-premise opportunity– after work drinks | Tom Graham (NiQ) | Presentation (PDF) | |
The opportunity of occasion – We Make a Wine for That | Paul Turale | Presentation (PPT) | |
Meeting the customer where they are: The mid-strength opportunity | Angelica Crabb | Presentation (PPT) | |
What we know (and what we don’t know) about making mid-strength wine | Paul Smith | Presentation (PPT) | |
Regulatory considerations for mid-strength wine in Australia and key markets | Ned Hewitson | Presentation (PPT) | |
Impact from insights - panel discussion | Angus Hughson, Jo Adamo, Jay Meek, Mel Anderson, Paul Turale | ||
Closing remarks | Martin Cole |