Opportunity for wineries currently listed at the LCBO in Ontario, Canada.
This program will place the participating 12 SKUS in prime middle nesting tables (large rectangular tables with complimenting smaller side tables or baskets) across 145 stores in Ontario. This program includes a feature page on the LCBO.com website. A support program will also be organized and managed by Wine Australia including in-store tastings (minimum 10 per SKU), a social media campaign driving traffic to the LCBO feature page and product pages, as well as a contest for consumers. Wines will be selected from the Wines (General List) or Vintages Essentials portfolios only. Wines with LTOs or Aeroplan offers will be prioritized. Final selections will be made by the LCBO Category team.
Cost and registration
- Expression of interest closed on COB Thursday, 15 December 2022
- Confirmation will be emailed out by Wine Australia
- An invoice will be sent to agents or wineries (depending on what was specified on your registration form.)
- Cost: Price per SKU is $13,000CAD (based on the maximum of 12 possible SKUs to be included). To be billed directly from Wine Australia.
Expressions of interest for this event will opened the week commencing 5 December 2022 and closed on Thursday, 15 December 2022. The event was promoted to Australian wine businesses via direct email from the Canada team. For more information please contact annie.dingwall@wineaustralia.com
Participation criteria
- Wineries must have representation in Ontario
- SKUs must be currently listed LCBO Wines or Vintages Essentials SKUs
Contact
For more information about this program, please email annie.dingwall@wineaustralia.com