One of the challenges we face often in dealing with Asian business partners is that of languages and cultures.
One of the challenges we face often in dealing with Asian business partners is that of languages and cultures. Australia’s wine markets have traditionally been Anglo and European countries, but Asia, as you can imagine, can be totally different from what you know. There are many elements to consider when discussing cultural sensitivity in Asia. One is the degree of homogeneity; second, spotting the national characteristics; and third, communication style. Hiro Tejima, Wine Australia's Head of Market for Asia Pacific, discusses these important elements in this short talk.
Remember, there is no golden rule in cultural issues, and clearly one size does not fit all in Asia, just like in Europe, let alone within Australia. My recommendation, therefore, is for you to visit the Asian markets of interest, observe, hypothesise, validate through actions and questions, and learn.
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