Wine Australia hosts over 140 International and domestic wine trade, influencers and media participants as part of the visits program each year. 

Visits provide an invaluable opportunity for participants to experience Australia's wine regions first hand, discover our premium wine offering and the diversity of styles and varieties on offer.

Wine Australia works closely with key market importers, distributors and retailers to identify influential wine trade, media and educators to invite to Australia. Our selection is determined by the potential commercial outcome of a visit and the visitor's ability to influence perceptions of Australian wine though new listings, media coverage and education.

We work closely with visitors to identify what they're excited by and passionate about and the regions, varieties, wine styles and brands that interest them. Wine Australia partners with state and regional associations, tourism and trade organisations to develop tailored itineraries that deliver truly exciting and memorable experiences.

Wine Australia maintains strong relationships with all visitors to continue growing advocacy for Australian wine once they return home.

If you are interested in taking part in the Wine Australia Visits program please select the contact us button on the right hand side of the page and send us an email.

A group of sommeliers from top restaurants and bars in the USA were invited to Australia to explore a number of our premium wine regions and discover Australia’s exciting wine scene. Hear about some of their highlights and why the trip was so valuable.