Wine Australia hosts over 140 International and domestic wine trade, influencers and media participants as part of the visits program each year.
Visits provide an invaluable opportunity for participants to experience Australia's wine regions first hand, discover our premium wine offering and the diversity of styles and varieties on offer.
Wine Australia works closely with key market importers, distributors and retailers to identify influential wine trade, media and educators to invite to Australia. Our selection is determined by the potential commercial outcome of a visit and the visitor's ability to influence perceptions of Australian wine though new listings, media coverage and education.
We work closely with visitors to identify what they're excited by and passionate about and the regions, varieties, wine styles and brands that interest them. Wine Australia partners with state and regional associations, tourism and trade organisations to develop tailored itineraries that deliver truly exciting and memorable experiences.
Wine Australia maintains strong relationships with all visitors to continue growing advocacy for Australian wine once they return home.
If you are interested in taking part in the Wine Australia Visits program please select the contact us button on the right hand side of the page and send us an email.
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A group of sommeliers from top restaurants and bars in the USA were invited to Australia to explore a number of our premium wine regions and discover Australia’s exciting wine scene. Hear about some of their highlights and why the trip was so valuable.
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September Visits 2018
16 - 21 September 2018
A domestic Trade Immersion Program visit for eight wine retailers across Australia is heading to Langhorne Creek, Adelaide Hills and Clare Valley.
October Visits 2018
21 October - 1 November 2018
Eight WSET scholarship winners and wine buyers are visiting Adelaide Hills, Barossa, Tasmania and the Yarra Valley. The group will also enjoy a Cabernet Masterclass featuring Coonawarra and Margaret River wines.
November Visits 2018
6 -17 November 2018
Six Canadian sommeliers from three key Canadian markets in Toronto, Montreal and Vancouver, are visiting McLaren Vale, Adelaide Hills, Barossa, Mornington Peninsula and Yarra Valley from 6 - 17 November 2018. The group will also have a regional tasting in Sydney, with a focus on NSW wines.
16 - 17 November 2018
Around 40 Institute Master of Wine (IMW) students will be visiting Langhorne Creek and Adelaide Hills on day trips on 16 and 17 November 2018, as part of a broader program being run by the Institute of Masters of Wine
18 - 25 November 2018
Six consumer media from Asia Pacific regions will be visiting Mornington Peninsula, Geelong, Orange and Mudgee from 18 - 25 November 2018.
21 November - 3 December 2018
Seven influential consumer media in UK and Europe will be visiting Australia from 21 November - 3 December 2018. They will be visiting Canberra, Barossa, McLaren Vale, Adelaide Hills and Margaret River.
