Wine Australia market insights

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Wine sector statistics

The Market Insights section of the website provides a comprehensive range of statistics, data, analysis and insights on wine markets, wine production and grapegrowing, to assist business decision-making within the Australian wine sector.

To find reports, browse by category below or search the full range of products available via the search function.

Accessing reports and online data

Some reports are restricted to winegrape levy payers and wine exporters.  To access these reports, you will need to sign up with a valid wine industry ABN or exporter ID and you will need to be logged in to view and download the reports.

While some reports are restricted to levy payers and exporters, others are publicly available or can be purchased.  For more information, go to the sign up page.

If you have any questions or can’t find the information you are looking for, please contact us on 08 8228 2000 or at

Wine markets

The domestic market is by far our largest individual wine market, with sales forecasted for continued growth.
China is one of the world’s largest and fastest growing markets for imported wine.
United States
The USA is the world’s largest wine market and the largest wine importer (by value).
United Kingdom
Being the sixth largest wine market in the world, the UK is almost entirely dependent on imported wine.

Canada ranks just outside the world’s top 10 wine markets by consumption.
The EU is the world’s largest trading bloc and the world’s largest economy.
In most Asian markets, wine is a relatively new and unknown product but is showing potential for growth.
World wine consumption is estimated to be around 24 billion litres per annum and is gradually increasing.

Australian wine sector

Australia is the fifth largest exporter of wine in the world and exports approximately 60 per cent of its total production.
Grape and wine production
Australia has a total vineyard area of around 135,000 hectares with over 100 different varieties planted.
Sector overviews
Overviews of the Australian wine sector, including supply and demand, history and evolution as well as future prospects.