Market insights – United Kingdom and Europe
The UK is the second-largest wine market in the world by value, and the fifth largest by volume. It is almost entirely dependent on imported wine, despite a flourishing niche sparkling wine sector, and is the world’s largest wine importer by value. The rest of Europe includes some of the largest wine markets in the world, such as Germany, France and Italy, as well as the largest wine-producing countries, accounting for over 50 per cent of all global wine production. The UK is Australia's largest export market by volume, and second only to the United States by value. Australia exports to over 20 countries in mainland Europe, with the largest markets (outside the UK) being Germany, Denmark, the Netherlands and Sweden.
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Reports listing
: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more
Sweden off-premise market sales trend report
Latest update: 26 Jun 2026This report summarises the Sweden wine market by wine style, colour, brand, country of origin and price point.
View moreUK Wine Landscapes 2025
Latest update: 12 Jun 2026The latest IWSR Executive Summary on the United Kingdom (UK) wine market provides an overview of the consumption behaviour and attitudes towards wine among regular wine consumers in the UK domestic market.
View moreUK off-trade wine sales report
Latest update: 28 Apr 2026This report summarises the United Kingdom wine market by wine style, colour, brand, country of origin and price point.
View moreWine import market reports
Latest update: 24 Apr 2026Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.
View moreFurther reading
