Image courtesy of 57 Films - Chef Exchange
Image courtesy of 57 Films - Chef Exchange
China/Asia Ready Webinar and Workshops 11 Apr - 03 May 2018
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Adelaide, National Wine Centre; Melbourne, The Point

Wine Australia is pleased to present a two-part series of China/Asia Ready workshops, with the lead speaker Jing Cao of the Chinese Language & Cultural Advice (CLCA).

As the importance of the Chinese and other Asian markets continues to increase, it is imperative that Australia wine exporters be equipped with the practical knowledge of the cultural differences, what to expect in real business settings and how not to get 'lost in translation'.

The webinar and workshop presentations are available to all levy payers but are especially relevant to the Australian wine business participating in Vinexpo Hong Kong and/or the China Road Show who are strongly encouraged to take both Part 1 (webinar on 11 April) and Part 2 (live workshop on 1 May in Adelaide or 3 May in Melbourne) as these presentations will help them practically on the ground.

The 1-hour webinar will take you through the basics of doing business in China/Asia. The sequel Live workshop in Adelaide and Melbourne will explore the cultural topics more deeply.

We will be posting the full agenda and speaker details in April as well as  link for you to register for either workshop.

For more information please email

Part 1: One-hour webinar - 11th April

Wednesday, 11th April 2018 12.30 AEST / 12:00 ACST for 60 minutes (via Skype Broadcast).

In the webinar, Jing will focus on the big picture, covering the key topics such as:

  1. Key cultural differences between the East and the West
  2. What to do before, during and after the local engagement in Asia

Part 2: Live workshop on 1 May in Adelaide or 3 May in Melbourne

Tuesday, 1st May 2018 10.00 – 16.00 ACST in Adelaide, at the National Wine Centre

Thursday, 3rd May 2018 10.00 – 16.00 AEST in Melbourne at The Point

The live workshop: In this sequel to the webinar, Jing and other guest speakers will further elaborate on the Asian cultural topics, such as:

  • Negotiating with the Chinese/Asian wine buyers
  • Navigating China’s Digital World (social media, etc.)
  • Looking after Chinese customers for success

We will provide further updates when closer to these events. For now, please save those dates, so you won’t miss these valuable opportunities to gain the much needed Asian cultural insights!

Register to attend the workshops

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