Market insights – Wine production and sales

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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The competitiveness of the Australian wine sector is driven by the many winemaking businesses and wine exporters. This section includes a number of reports that provide winemaking businesses with information on business conditions, performance benchmarks and overall production and sales figures and benchmarks to support decision-making.
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Overview

There are over 2000 wine businesses in Australia, producing over 1 billion litres of wine annually. Two-thirds of wine sales are exports. The direct-to-consumer channel is a small but high value and strongly growing sales channel especially for small winemakers.

Reports on wine production and wine sales

The Wine Production, Sales and Inventory report provides details of total wine production in the latest 12-month period for red and white grapes, sales of Australian wine in domestic and export markets and estimated current stock levels. Figures are reported for the past 12 years.

The Cellar Door and Direct-to-consumer report gives the results of the annual survey into direct-to-consumer wine sales and provides benchmarks for cellar door operations, wine club membership, sales by channel/category and year-on-year growth.

The monthly Bulk Wine Update gives a summary of the international prices paid for bulk wine from Australia, compared with competitor countries and over time. These figures are compiled from the Ciatti Global Market reports.[This page to come]

The Small Winemaker Production and Sales report is based on the results of a survey conducted in 2017 of Australia's 2000+ small winemakers - ie those with an estimated crush of up to 500 tonnes. It provides insights into business structure as well as reporting annual production, revenue by sales channel and revenue growth.

Photo: Randy Larcombe / Wine Australia

Reports listing

: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Cellar door and direct-to-consumer survey report

Latest update: 08 Oct 2019

In Australia, the value of Direct-to-consumer sales is increasingly being recognised by wine businesses. The Cellar Door and Direct-to-consumer survey aims to collect data on DTC and produce a series of key benchmarks and statistics to assist wineries develop their wine tourism and DTC activities.

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Australian wine: Production, sales and inventory report

Latest update: 05 Feb 2019

The Australian Wine: Production Sales and Inventory Report  presents the results of the annual Wine Production, Sales and Inventory Survey, conducted by Wine Australia. The report aims to provide an overview of the current supply and demand situation for Australian wine.

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Small Winemaker Production and Sales survey report

Latest update: 02 Nov 2017

This report outlines the results of the 2017 Small Winemaker Production and Domestic Sales Survey, conducted by Wine Australia. It is part of a series of surveys that together provide a summary of the current supply and demand dynamics of Australian wine.

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Further reading

Environment and climate
Resources to help grape growers manage the impact of extreme weather events and systems on Australian vineyards.
Wine Australia News
The latest media releases, news and market bulletins from Wine Australia.
Export and Regional Wine Support Package
The Australian Government's $50m Package is an exciting, one–off allocation of $50 million, aiming to grow the Australian wine sector.
Research and development
Wine Australia invests in and directs research, development and extension to support a competitive Australian wine sector.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out what you can purchase

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Update your account details
Non-levy payers/exporters
Find out what you can purchase