The competitiveness of the Australian wine sector is driven by the many winemaking businesses and wine exporters. This section includes a number of reports that provide winemaking businesses with information on business conditions, performance benchmarks and overall production and sales figures and benchmarks to support decision-making. Go straight to report listing
There are over 2000 wine businesses in Australia, producing over 1 billion litres of wine annually. Two-thirds of wine sales are exports. The direct-to-consumer channel is a small but high value and strongly growing sales channel especially for small winemakers.
Reports on wine production and wine sales
The Wine Production, Sales and Inventory report provides details of total wine production in the latest 12-month period for red and white grapes, sales of Australian wine in domestic and export markets and estimated current stock levels. Figures are reported for the past 12 years.
The Cellar Door and Direct-to-consumer report gives the results of the annual survey into direct-to-consumer wine sales and provides benchmarks for cellar door operations, wine club membership, sales by channel/category and year-on-year growth.
The monthly Bulk Wine Update gives a summary of the international prices paid for bulk wine from Australia, compared with competitor countries and over time. These figures are compiled from the Ciatti Global Market reports.
The Small Winemaker Production and Sales report is based on the results of a survey conducted in 2017 of Australia's 2000+ small winemakers - ie those with an estimated crush of up to 500 tonnes. It provides insights into business structure as well as reporting annual production, revenue by sales channel and revenue growth.
Photo: Randy Larcombe / Wine Australia
: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more
Wine direct-to-consumer survey report Latest update: 13 Oct 2020
In Australia, the value of Direct-to-consumer sales is increasingly being recognised by wine businesses. The Cellar Door and Direct-to-consumer survey aims to collect data on DTC and produce a series of key benchmarks and statistics to assist wineries develop their wine tourism and DTC activities. View more
Bulk wine market update Latest update: 28 Jul 2020
The bulk wine update provides grapegrowers and winemakers with an indication of supply and demand for commercial wine on the global market and the competitiveness of Australian wine. View more
Global wine supply monitor Latest update: 03 Jun 2020
The global wine supply monitor offers a snapshot of global wine production, including historical volumes for the top eight producing countries, as well as analysis on this year’s vintage.
Australian wine: Production, sales and inventory report Latest update: 12 Feb 2020
The Australian Wine: Production Sales and Inventory Report presents the results of the annual Wine Production, Sales and Inventory Survey, conducted by Wine Australia. The report aims to provide an overview of the current supply and demand situation for Australian wine. View more
Small Winemaker Production and Sales survey report Latest update: 02 Nov 2017
This report outlines the results of the 2017 Small Winemaker Production and Domestic Sales Survey, conducted by Wine Australia. It is part of a series of surveys that together provide a summary of the current supply and demand dynamics of Australian wine. View more