Market insights – Wine production and sales
The competitiveness of the Australian wine sector is driven by the many winemaking businesses and wine exporters. This section includes a number of reports that provide winemaking businesses with information on business conditions, performance benchmarks and overall production and sales figures and benchmarks to support decision-making. Go straight to report listing
Overview
There are over 2000 wine businesses in Australia, producing over 1 billion litres of wine annually. Two-thirds of wine sales are exports. The direct-to-consumer channel is a small but high value and strongly growing sales channel especially for small winemakers.
Reports on wine production and wine sales
The Wine Production, Sales and Inventory report provides details of total wine production in the latest 12-month period for red and white grapes, sales of Australian wine in domestic and export markets and estimated current stock levels. Figures are reported for the past 12 years.
The Cellar Door and Direct-to-consumer report gives the results of the annual survey into direct-to-consumer wine sales and provides benchmarks for cellar door operations, wine club membership, sales by channel/category and year-on-year growth.
The monthly Bulk Wine Update gives a summary of the international prices paid for bulk wine from Australia, compared with competitor countries and over time. These figures are compiled from the Ciatti Global Market reports.
The Small Winemaker Production and Sales report is based on the results of a survey conducted in 2017 of Australia's 2000+ small winemakers - ie those with an estimated crush of up to 500 tonnes. It provides insights into business structure as well as reporting annual production, revenue by sales channel and revenue growth.
Photo: Randy Larcombe / Wine Australia
Reports listing
: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more
Bulk wine monitor
Latest update: 24 Mar 2023The Bulk Wine Monitor is a one-page at-a-glance summary, which provides grapegrowers and winemakers with an indication of supply and demand for commercial wine on the global market and the competitiveness of Australian wine.
View moreGlobal wine supply monitor
Latest update: 30 Nov 2022The global wine supply monitor offers a snapshot of global wine production, including historical volumes for the top eight producing countries, as well as analysis on this year’s vintage.
View moreAustralian wine: Production, sales and inventory report
Latest update: 09 Nov 2022The Australian Wine: Production Sales and Inventory Report presents the results of the annual Wine Production, Sales and Inventory Survey, conducted by Wine Australia. While the data accounts for a substantial share of the Australian wine production and sales, it is not representative of smaller wine business models and is likely to under-state the average sales value for the whole wine sector.
The report aims to provide an overview of the current supply and demand situation for Australian wine.
View moreWine channel purchase behaviour of Australian wine
Latest update: 27 Jan 2022The Wine Channel Purchase Behaviour of Australian Wine Consumers report provides insights into how consumers choose between wine-buying channels, what barriers exist for each channel and how wine-buying behaviour has been influenced by Covid-19 and associated restrictions.
View moreWine channel purchase behaviour of Australian wine
Latest update: 06 Dec 2021 View moreGlobal wine production competitor analysis
Latest update: 02 Nov 2021The Global Wine Production Competitor Analysis report is a high-level overview of the main wine producing countries in the world: Italy, France, Spain, USA, South Africa, Argentina and Chile. It pulls together information from various data sources to summarise the profile of these countries as wine producers and exporters, and how they are positioned relative to Australia in key export markets.
View moreWine direct-to-consumer survey report
Latest update: 07 Oct 2021In Australia, the value of Direct-to-consumer sales is increasingly being recognised by wine businesses. The Cellar Door and Direct-to-consumer survey aims to collect data on DTC and produce a series of key benchmarks and statistics to assist wineries develop their wine tourism and DTC activities.
View moreSmall Winemaker Production and Sales survey report
Latest update: 02 Nov 2017This report outlines the results of the 2017 Small Winemaker Production and Domestic Sales Survey, conducted by Wine Australia. It is part of a series of surveys that together provide a summary of the current supply and demand dynamics of Australian wine.
View moreFurther reading
