Global conditions remain tough for wine exporters, with higher costs and softer consumer demand continuing to weigh on performance.
The latest wine export data from Wine Australia, available from today, and shows that in the 12 months ended March 2026, Australian wine exports fell by 14 per cent in value to $2.28 billion and 7 per cent in volume to 603 million litres. Total volume was 15 per cent below the 10-year average of 711 million litres.
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The year-on-year decline in both volume and value was heavily influenced by shipments to mainland China stabilising two years after import tariffs on bottled Australian wine were removed.
While markets such as the United Kingdom (UK) and the United States (US) also experienced a decline in wine exports, momentum is building elsewhere. Canada delivered strong growth, with export value up 24 per cent, while demand across destinations in Asia, excluding mainland China and Hong Kong, saw exports to the region grow by 19 per cent in value.
Figure 1: Rolling 12-month volume and value of Australian wine exports
Destination regions
In the 12 months to March 2026, 1,545 exporting businesses shipped Australian wine to 111 destinations.
The largest region by volume for Australian wine exports is Europe, which declined by 9 per cent to 265 million litres in the past 12 months. The largest driver of the decline was shipments to the UK, followed by Germany. However, there were some positive results in packaged exports to the Netherlands and unpackaged exports to Denmark. Exports to Spain also grew, but it is likely that this wine is being on-shipped to other European destinations.
Exports to Australia’s second largest export region, North America, increased by 5 per cent in volume to 174 million litres, owing to strong growth in exports to Canada outweighing a decline in exports to the US.
Figure 2: Volume of wine exports by destination region
There were mixed results across destinations in Asia. While exports to mainland China and Hong Kong declined, shipment levels increased to many other major destinations – including Singapore, Thailand, Malaysia, Indonesia, Japan, and South Korea.
Mainland China
Exports to mainland China declined by 29 per cent in value to $728 million and 25 per cent in volume to 73 million litres. The average value of exports declined by 6 per cent to $10.03 per litre.
Import tariffs on Australian bottled wine were removed in late March 2024. In the following year, shipments increased rapidly, with value recovering nearly to levels seen before tariffs (notably this was not also the case for volume). In the past 12 months, shipment levels have been adjusting to meet market demand with volume and value stabilising, particularly in the past 6 months (see Figure 3).
Figure 3: Australian wine exports to mainland China
United Kingdom
In the 12 months ended March 2026, Australian wine exports to the UK declined by 5 per cent in value to $336 million and 9 per cent in volume to 190 million litres. The decrease is a continuation of the long-term decline in shipment volume after increases in the COVID-19 era. The downward trend has been exacerbated in recent times by increasing costs, including the new alcohol duty regime introduced in 2024, and suppressed demand due to on-going cost-of-living concerns.
About 91 per cent of exports to the UK are unpackaged (to be bottled in-market). Unpackaged exports declined by 7 per cent in volume, while packaged exports declined by 18 per cent in volume. However, premium exports (with an average value of $10 per litre and above) grew by 16 per cent in volume in the past 12 months and by an average of 5 per cent per year over the past five years. This growth was driven by many of the major varieties – including Shiraz, Chardonnay, Cabernet Sauvignon and Pinot Noir.
Figure 4: Australian wine exports to the United Kingdom
United States
Australian wine exports to the US declined by 22 per cent in value to $251 million and 1 per cent in volume to 105 million litres. The average value of exports declined by 21 per cent to $2.39 per litre FOB.
More than 90 per cent of the decline in value came from exports priced between $2.50 and $4.99 per litre FOB. This is reflective of a 9 per cent decline[1] in the overall market segments valued at US$4 and US$11 per bottle in the US – more than 90 per cent of Australian wine sales in the US are within these segments.
Figure 5: Australian wine exports to the United States
According to IWSR, wines sales in the US declined by 6 per cent in volume in 2025, driven by the cost-of-living crisis. The consumer confidence index in the US has fallen to 96.6, according to the OECD, indicating a more pessimistic outlook on the future than other Western economies (Australia and the UK are both around 100 – indicating a neutral outlook)[2]. Consumers are becoming very selective in their alcohol choices. This is reflected in sales figures by price segment, where the market above $15 per bottle has been much more resilient than lower price segments.
Nevertheless, because of this consumer uncertainty and tariffs increasing costs for importers and producers, all major sources of imported wine have declined in value in the past 12 months (see Figure 6), including France, Italy, New Zealand and Spain.
Figure 6: Value of wine imported into the United States, 12 months ended February
(Source: Trade Data Monitor)
Canada
Australian wine exports to Canada increased by 24 per cent in value to $188 million and 15 per cent in volume to 69 million litres. The average value per litre increased by 8 per cent to $2.73 per litre FOB.
Over the past year, many Australian brands have experienced an increase in sales in Canada, following the removal of American wines across Canadian liquor boards in response to US tariffs on Canadian products, which were imposed in early 2025. Australian wine has performed very well compared to other source countries – growing by 29 per cent in sales volume year-on-year in Ontario, 5 per cent in British Columbia and 4 per cent in Quebec . The market leading performance in Ontario has translated to a growth in Australia’s market share in the province from 6 to 9 per cent over the past year.
The growth in exports to Canada has come from across the price spectrum, although wines above $5 per litre have grown at slightly stronger rates. Cabernet Sauvignon is the key growth varietal, with many Australian regions performing well.
Figure 7: Australian wine exports to Canada
Asia (exc. Mainland China and Hong Kong)
Asia, excluding mainland China and Hong Kong, grew by 19 per cent in value to $393 million and 7 per cent in volume to 44 million litres. This represents an acceleration of a long-term growth trend (7 per cent in value per year over the past five years).
The key drivers were Singapore (a key shipment hub in the region) and the emerging wine markets of Thailand and Malaysia. Exports to Thailand increased to a record value of $64 million. Importantly, the more developed wine markets of Japan and South Korea also experienced growth – by 10 and 6 per cent respectively (see Figure 8).
Figure 8: Change in value of exports – top 10 Asian destinations (exc. Mainland China and Hong Kong)
For more detailed data, please see the Export Dashboard.
1. Circana.
2. The Consumer Confidence Index can be found on the “Global context” page of Wine Australia’s Grape Price Indicators Dashboard.