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The Next Crop program is an opportunity for regions to design and deliver their own bespoke leadership development offering at minimal cost for participants. It is a three-way partnership between Wine Australia, regional partners and a provider organisation.

The program provides a flexible and regionally targeted platform to introduce leadership, business and management skills for individuals to build capacity within the community. It aims to keep the future generation engaged and committed to their region and careers in the sector. It also acts as a stepping stone to Future Leaders.

The next call for applications from regions (regional associations or consortia) for funding to implement Next Crop in their region will be announced in 2023, for programs to commence in 2024.

Next Crop programs delivered to date include:

  • 2021 Barossa Valley
  • 2021 Langhorne Creek
  • 2022 Greater Victoria
  • 2022 Clare Valley
  • 2023 Tasmania
  • 2023 Riverina



This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.