The Next Crop program is an opportunity for regions to design and deliver their own bespoke leadership development offering at minimal cost for participants. It is a three-way partnership between Wine Australia, regional partners and a provider organisation.
The Next Crop program is administered by regional associations. It is tailored by the regional association for the personal and professional development needs of people in the region, with the association determining the program structure and the choice of provider. Wine Australia supports with funding.
The program provides a flexible and regionally targeted platform to introduce leadership, business and management skills for individuals to build capacity within the community. It aims to keep the future generation engaged and committed to their region and careers in the sector. It also acts as a stepping stone to Future Leaders.
Next Crop programs delivered to date include:
- 2021: Barossa | Langhorne Creek
- 2022: Clare Valley | Victoria (central regions of Macedon, Murray Valley, Heathcote, Geelong, Grampians, Pyrenees, Bendigo)
- 2023: Tasmania | Riverina
- 2024: McLaren Vale | Margaret River
- 2025: Barossa | Coonawarra | Queensland | Victoria (Yarra Valley, Mornington and Gippsland)
Next Crop has been delivered in 12 locations to more than 230 participants since 2021.
View Wine Australia's statement with regards to the image of the Coonawarra Next Crop 2025 cohort posted to social media here.