Running for over 30 years, this annual roadshow has become the biggest, brightest and most diverse showcase of Australian wine in Europe.
The Australia Trade Tasting in London is the largest tasting of Australian wine in Europe with nearly 1100 wines, 250 wineries represented and around 1000 guests. Attendees comprise a cross section of UK trade, as well as visiting trade from across Europe including Germany, Poland, Denmark, Belgium, The Netherlands and France. A smaller trade tasting is then held in Edinburgh with around 115 wineries and 200 trade guests. New to the Edinburgh event this year is a consumer tasting evening for 150 wine enthusiasts.
The United Kingdom is a key market for Australian wine: more Australian wine is shipped to the UK than to any other market, and exports continue to grow. In the year ended December 2018, Australian wine exports to the UK increased by 12 per cent to AU $389 million, the highest value since 2013. This annual tasting helps to keep up this momentum.
Through this event, we will help you - the producers and distributors - to place premium Australian wines on the retail shelves, online and in wine lists, and ensure that they are included in positive conversations across the media. The event is a platform for wineries both in market and those seeking distribution to meet retail buyers, independent specialists, the on-trade and sommeliers, and work on leads and generate listings.
For producers to maximise this opportunity and increase engagement with the trade, we would highly recommend the winemakers and winery principals come over from Australia. The presence of winemakers and principals really helps to tailor the stories told and drive home the authenticity message.
There will be three master classes held at the London tasting and one in Edinburgh. We will also be running a media briefing in London to report on the latest export and sales figures.