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Australian Wine Grand Tasting – Seoul

September 2024
01 - 07 Sep 2024 South Korea
01 - 07 Sep 2024
Details &
South Korea

Showcase your wines to influential trade, media and influencers at the upcoming Australian Wine Grand Tasting – Seoul 2024.

The Australian Grand Tasting Seoul 2024 is an exciting opportunity for Australian wineries with an existing importer in South Korea to showcase brands to key trade and media. Following on from the event’s successful return in 2023, the Australian Wine Grand Tasting will once again support importers to secure new sales opportunities through a tasting showcase and masterclasses aimed at increasing awareness and demand for Australian wine.

Throughout our activities in 2023, the thirst for knowledge and experiences around Australian wine amongst trade and key opinion leaders is clear, and those who have participated are eagerly curious about where they can purchase and enjoy these wines. So whether you are newly exporting to South Korea, or have a long-established relationship with your importer, this event will provide you and your partner with an opportunity to expose your brand and products to trade from across South Korea, build new relationships and find new customers.

It is intended that this event will be held in the first week of September 2024, and will lead into the Australian Wine Trade Tasting in Tokyo. The event is currently being scoped by Wine Australia, and more information will follow regarding the structure, pricing and timing.

Expressions of interest

Wine Australia is seeking to ascertain interest from producers in participating in the event in order to ensure minimum numbers to proceed. If you are interested in being involved or learning more about this opportunity, please submit your expression of interest (EOI) by the 30 April 2024.

Participation is only open to brands with existing distribution in Korea. Participating wineries should confirm importer support, as your importer should to be available to supply samples and represent you on the day.


For further information about Australian Grand Tasting Seoul 2024 please email Wine Australia

01 - 07 Sep 2024
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Seoul, South Korea