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China Roadshow 2024

Re-engage with your key customers or introduce your brand story to the China market
20 - 28 Aug 2024 Four tier-1 cities
20 - 28 Aug 2024
Details &
Four tier-1 cities

The China Roadshow 2024 provides exporters with a platform to access key trade from across China, whilst building familiarisation with the current state of the market.

As well as being able to showcase your best products and help trade understand why your brand is unique, the China Roadshow 2024 will provide an opportunity to familiarise yourself with the business environment in key tier 1 cities, understand trends, observe consumption behaviour and identify the best sales channels for your brand. Whether you’re ready with passport in hand, or still unsure whether to include China in your export strategy, there’s nothing like experiencing it for yourself to fully understand the new realities of doing business in what was, until recently, Australia’s biggest export market. 

The two-week business mission will visit the four tier 1 cities of Guangzhou, Shanghai, Chengdu and Beijing. Locations have been chosen to include those that headquarter major importers, retailers and previous customers of Australian wine, but also provide exhibitors with an insight into a cross-section of locations across the country, both inland and coastal from north to south, in order to fully understand the China of today.

With such a key trading partner open to us once more, the China Roadshow 2024 is an opportunity for us to come together as an industry, put our best foot forward, and reacquaint Chinese trade with the warm, welcoming faces, high quality product and free-spirited approach that has made Australian wine so well loved in China for many years.

More information on exhibiting at this event


Should you have any questions, please email

20 - 28 Aug 2024
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Guangzhou, Shanghai, Chengdu and Beijing