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Explore UK April 2022

Designed to make you ‘export-ready’ and confident about finding new representation
25 Apr - 30 Jun 2022 United Kingdom $1900 AUD
25 Apr - 30 Jun 2022
Details &
registration
United Kingdom
$1900 AUD

We are delighted to announce our market entry programme for 2022, Explore UK, designed to make you ‘export-ready’, prepared and confident about finding new representation in the United Kingdom.

The programme, running from late April 2022, is composed of two parts. First, we will host a series of expert briefings designed to clearly portray the current UK market as it is, and how to navigate it and create opportunities. The five briefings will each provide information and insight into a different facet of the market, covering consumer trends, on- and off-trade as well as a discussion with importers.

 As participating members of Explore UK, you will automatically be signed up for these briefings, and receive confirmation and reminder emails. You will also have access to a members-only area for recordings of the sessions and additional resources to better understand the UK market.

 Following the market briefings, we will be talking to agents and importers in the UK through dedicated emails, sharing your wine story and proposition. This part of the programme is all about encouraging agents and importers to browse and make connections with participating wineries on CONNECT.

Market Briefings

 Introduction to the UK market

This presentation will provide an overview of the market and a roadmap to exporting from Australia to the UK, hosted by Judy Kendrick and Ana Sofia Oliveira. Coordinators of the ‘Wines Unearthed’ section at the London Wine Fair each year, Judy and Ana have hosted similar briefings for wineries across the globe looking to import to the UK.

 Consumer trends in the UK

In this briefing we will dive deep into consumer trends in the UK, hosted by Lulie Halstead of Wine Intelligence, and moderated by Laura Jewell MW of Wine Australia. Lulie will explain the structure and buying behaviours of consumers in the UK, with a particular focus on the changes that the global pandemic has brought.

 Introduction to the off-trade

Discover this dynamic sector with a lively panel discussion bringing together national retailers, online retailers and smaller independent outlets, hosted by Emma Symington MW of Wine Australia.

 Introduction to the on-trade

Several key identities from a range of on-trade outlets and buying groups, from fine dining to the multiple pub sector, will discuss the UK on-trade scene in a session moderated by Andrew Catchpole, editor of Harpers.

 Introduction to the importer landscape

This briefing will examine the importer landscape in the UK, exploring what importers are looking for, and how best to approach them. The discussion will be moderated by Richard Siddle, editor and founder of The Buyer.

 Dates and more details for these briefings will follow.

Registration

Registration for Explore UK is open until 28 February 2022, and the cost is $1,900 ex-GST per winery. Please contact us on connect@wineaustralia.com to find out more and to register.  Please note that there is limited availability on this programme.



Program benefits

Category Briefings
From monopoly buyers / key retail buyers
Market Briefings
Led by Wine Australia in-market teams
Market
Insights
Comprehensive range of statistics, data, analysis and insights.
Targeted marketing
To agents / importers

Contact

If you have any queries about Explore UK, please contact connect@wineaustralia.com.

25 Apr - 30 Jun 2022
Add to calendar
United Kingdom

Explore UK 2022

Frequently asked questions

Q
1. How do I sign up for Explore UK?
A

Registration for Explore UK is open until 28 February 2022, and the cost is $1,900 ex-GST per winery. Please contact us on connect@wineaustralia.com to find out more and to register.  Please note that there is limited availability on this programme.

Q
2. What is Explore UK?
A

The Explore UK programme is for wineries on Australian Wine Connect that are seeking distribution in the UK. It is designed to make you ‘export-ready’, prepared and confident about finding new representation. The programme offers market briefings, panel discussions, insights, and targeted marketing to importers and agents.

Q
3. Who can I contact at Wine Australia about this programme?
A

If you have any queries about Explore UK, please contact connect@wineaustralia.com.

Q
4. When will Explore UK run, and for how long?
A

The programme will run for two months, starting in April 2022. The first part of the programme - market briefings, panel discussions and insights - will begin in late April 2022. The second part - targeted marketing to importers and agents - will run from May 2022.

Q
5. Which markets are covered by the Explore programme?
A

We currently have two Explore programmes - Explore UK and Explore Canada. More markets may be added at a later date. You can choose to participate in one or both markets, and there will be a cost associated with each.

Q
6. Can I participate in Explore UK without signing up for Australian Wine Connect?
A

No. The Explore programme will be marketing your brand to agents and importers through our virtual Australian Wine Connect platform. We will be driving agents and importers to your virtual expo space to learn more about your brand, wines and to set up appointments. For more information about Australian Wine Connect and to sign up, please visit https://connect.australianwine.com/

Q
7. Will Wine Australia share contact details for agents and importers in the UK?
A

No. We will be driving agents and importers to your virtual expo space on Australian Wine Connect to learn more about your brand, wines and to set up appointments. We will not be providing direct introductions or setting up meetings for you, and due to GDPR we will not be sharing contact details for agents and importers.

Q
8. What are the benefits of Explore UK if agents and importers can find our brand through Australian Wine Connect?
A

The Explore programme will make you ‘export-ready’, prepared and confident about finding new representation. The briefings will help you to better understand the current UK market, and how to navigate it and create opportunities. This will prepare you on how to go to market, your pricing strategy, category performance and in-market opportunities so that you can tailor your message for appointments with customers. The programme will also offer targeted marketing to our extensive network of agents and importers, encouraging them to browse the brands in the programme and book appointments to learn more.

Q
9. Will the Explore UK programme include the coordination and shipping of samples?
A

No. This programme offers you insights and market knowledge to be business-ready and will promote your brand to interested agents and importers, who will then reach out to set up appointments through Australian Wine Connect. If they would like to receive samples, we can provide guidance on the process, but the costs and logistics for shipping samples are not included in the programme fee.