The Nordic Roadshow 2019 will take place in Copenhagen (7 October), Stockholm (9 October), Oslo (14 October) and Helsinki (16 October).
In each city, we will run a trade tasting, a trade master class and an evening consumer tasting. We expect approximately 150 trade visitors in Copenhagen and Oslo and 250 in Helsinki and Stockholm, including buyers, sommeliers and media. After the trade tasting, we will run a ticketed consumer tasting for 150-200 people – this is great exposure for your wines, but also a chance to convert consumers into customers.
We work very closely with the monopoly to ensure their attendance. In the morning before the master class and trade tasting, there will be a presentation and Q&A for producers to learn more about the monopoly and how it operates. This is particularly useful for producers that aren’t in market and are seeking distribution.
With direct access to the region’s key influencers and decision-makers, the Nordic Roadshow is an opportunity to gain new business leads, secure listings and increase your in-market presence.
Wine Australia will cover all the organisation, logistics and marketing of the events, so you can focus on the visitors and your wines.