Wine Australia North America Trade Activities FY25
North America Roadshow – May 2025
May 3 – 13, 2025
Wine Australia’s May 2025 Roadshow is now open for registration. We will be visiting Chicago, Montreal, Toronto and Washington D.C. from May 3 to May 13, 2025.
Bringing together a diverse and exciting collection of wines, regions and styles to re-engage with trade is key to helping us challenge trade and consumer perceptions about Australian wine in North America. From classic wines and old vines to innovative expressions and emerging varieties – there has never been a more exciting time in Australian wine, and there is a lot of work to be done in North America around education and sharing those stories.
Thank you to everyone who has already submitted an EOI for this roadshow. If you’re still interested in participating, we encourage you to go ahead and register now. Importers and wineries are welcome to participate in one or more cities (please note this not a new to market opportunity).
Chicago – Saturday May 3, 2025
There is no trade program in Chicago, however we are planning a consumer activation there. More details on how to get involved will be shared separately at a later date.
Toronto – Tuesday May 6, 2025
Montreal – Thursday May 8, 2025
Washington D.C. – Tuesday May 13, 2025
In Toronto, Montreal and Washington D.C., Wine Australia will plan and host a trade seminar, and trade walkaround tasting. The Washington D.C. events will be held at the Australian Embassy, and we will confirm venues for the other cities when registration is complete.
We encourage importers, agents and wineries to use these Wine Australia activities as anchor events to plan around, and to book in winemaker dinners, staff trainings, agent / distributor trainings and more if any visiting winemakers or principals can attend in person.
If you are a winemaker or winery principal that plans to travel over to exhibit, please let us know through this form, as there are some additional activities in planning where winemaker participation may be a benefit and / or requirement.
Importers, agents and wineries interesting in participating in any or all of the cities can register through the links below. We encourage exhibitors to show flagship wines, new releases and lighter, fresher styles to meet trade and consumer demand in this market.
*State government funding support may be available for this activity. Please contact your state representative for further information.
Costs and Criteria:
Per City:
$650 USD / $900 CAD / $1,000 AUD per half table (up to 6 SKUs)
$1,300 USD / $1,800 CAD / $2,000 AUD for full table (up to 12 SKUs)
Registration Deadline: December 2, 2024
You will receive an invoice in January 2025.
Space is limited and we require a minimum of 10 full tables purchased for this activity to move forward. Final registration confirmations will be made by December 16, 2024.
Current distribution in Ontario, Quebec and/or Washington D.C. is required for participation. This is not a new to market activity.
Please confirm with your importer / agent(s) before registering, as they (or your distributors in each market) will be responsible for delivering samples, and will need to represent your wines if a winemaker or winery principal will not be present.